1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How Does G Determine Relevancy

Discussion in 'Black Hat SEO' started by InsanelySane, Apr 25, 2014.

  1. InsanelySane

    InsanelySane Power Member

    Joined:
    Nov 23, 2013
    Messages:
    562
    Likes Received:
    111
    My concern is regarding PBNs. Its always better to get a domain more relevant to whatever your niche is your linking out too.

    How does google actually determine relevancy when linking two sites together? Im not talking about anything on the site, like the post titles or content. I'm talking about determining how each site is relevant to each other. It seems to be clearly implied the more relevant the sites are the more ranking boosts you will get.

    Why?

    Does google look at each sites anchors and go, okay they're all on a similar topic; +3 ranking points.

    What exactly in the algorithim determines relevancy and what exactly gives it any more of a "boost" then two sites on completely different topics linking to each other?

    Unless theirs a specific answer to this, I'm starting to think its all hearsay. And G is more robotic than we may think, as it comes down to pure metrics more than anything else.
     
    Last edited: Apr 25, 2014
  2. tony_d

    tony_d Elite Member

    Joined:
    Jun 22, 2013
    Messages:
    2,581
    Likes Received:
    3,164
    Location:
    1600 Amphitheatre Parkway, Mountain View CA
    That's a good question to know the answer to, but I'd be surprised if a credible one is given here.
     
  3. nonai

    nonai Power Member

    Joined:
    Oct 10, 2013
    Messages:
    524
    Likes Received:
    63
    nobody here can give you the answer because we dont work for google and we dont know what the hell they are thinking.
    but my guess is that each website is put into a category. so lets say www.example.com is a law website. Google knows that because www.example.com has a bunch of legal terms on it, and it has backlinks from lawyers.com and statebar.gov or whatever.
    It also checks your competitors and compares them against you. if all your competitors have backlinks from lawyers.com and you have a backlink from petco.com then your backlink gets less value.
    But I agree with you that it's all hearsay. I think it would be a waste of time to try to get relevant links only.
     
  4. DamageX

    DamageX Elite Member

    Joined:
    Sep 17, 2008
    Messages:
    2,692
    Likes Received:
    1,687
    Occupation:
    Unemployable
    Location:
    Former nomad
    Hang on, let me give Larry Page a call and ask him!

    FFS, some people...
     
  5. jstover77

    jstover77 Executive VIP Jr. VIP Premium Member

    Joined:
    Feb 27, 2009
    Messages:
    2,314
    Likes Received:
    3,530
    Gender:
    Male
    Occupation:
    Entrepreneur
    Location:
    Doylestown PA
    Home Page:
    Last edited: Apr 25, 2014
  6. Scritty

    Scritty Elite Member Premium Member

    Joined:
    May 1, 2010
    Messages:
    2,807
    Likes Received:
    4,496
    Occupation:
    Affiliate Marketer
    Location:
    UK
    Home Page:
    I'm ranking pretty well for some terms to do with this at the moment (I think I'm 3 or 4 globally for "Establishing Keyword Relevancy") not a tough one, but nice for a few dozen visitors a day.

    Anywho - empty bragging aside, the post in question is quite recent and answers the question the best I can. It's how I do it, and to the extent that I make a decent living from what I do - it works. Not saying it's gospel. No-one really knows the full treatment Google give a keyword on a site, but this is my stab at it.

    http://www.demondemon.com/2014/03/13/establishing-keyword-relevancy-in-2014/

    Scritty
     
  7. sudorank

    sudorank Power Member

    Joined:
    Jun 24, 2013
    Messages:
    640
    Likes Received:
    473
    Occupation:
    Web Developer
    Location:
    Swansea, UK
    Home Page:
    Ignore me i'm stonned!
     
    Last edited: Apr 25, 2014
  8. InsanelySane

    InsanelySane Power Member

    Joined:
    Nov 23, 2013
    Messages:
    562
    Likes Received:
    111
    you need to relax there garfield, and realize I dont mean ExAcTlY; even though I said it.

    Relevancy seems to be what everyone is harping about and besides the common sense of it and the fact its less of a footprint or more future proof I am just wondering if there is actually any real reasons why. Like if G takes anchors into consideration or something like that.

    Im sure, in fact I'm positive there are SEOs who have tested both sides enough to make an accurate assumption

    @scritty ty Im gonna look into your site more
     
    Last edited: Apr 25, 2014
  9. lancis

    lancis Elite Member

    Joined:
    Jul 31, 2010
    Messages:
    1,632
    Likes Received:
    2,384
    Occupation:
    Entrepreneur
    Location:
    Milky Way
    Home Page:
    The general approach is always the same. Google may have its own tweaks, but I doubt they have algorithms that are not known to the academic community. With 99.99% probability they do it like this both for text and images:

    1. Extract huge number of features (signals) from from the page
    2. Transform the features to their canonical form.
    3. Store that canonical form in the database
    4. Measure distance from that canonical form to other canonical forms in database
    5. Those with smallest distances are related
     
  10. DamageX

    DamageX Elite Member

    Joined:
    Sep 17, 2008
    Messages:
    2,692
    Likes Received:
    1,687
    Occupation:
    Unemployable
    Location:
    Former nomad
    Are you sure you haven't answered your own question by now? ;)
     
    • Thanks Thanks x 1
  11. ranga

    ranga Regular Member

    Joined:
    Aug 9, 2009
    Messages:
    268
    Likes Received:
    85
    Determining relevance is the basic core of its search engine, if they can rank which website is relevant for each search query, can't they make out which website is relevant (authority) about a certain topic.
     
  12. irdeto

    irdeto Regular Member

    Joined:
    Mar 18, 2010
    Messages:
    390
    Likes Received:
    163
    I just bookmarked your blog. interesting read!
     
  13. JustUs

    JustUs Power Member

    Joined:
    May 6, 2012
    Messages:
    609
    Likes Received:
    452
    Interesting. Edges and vertices from graph theory. Possibly workable. Every rule has its exceptions. I will examine this a little more closely.
     
  14. xha44a

    xha44a Power Member

    Joined:
    Dec 2, 2012
    Messages:
    532
    Likes Received:
    444
    Google does take anchors into account. You can push your site money keywords by sculpting the anchors on your second tier. Tested.
     
  15. srb888

    srb888 Elite Member

    Joined:
    Jul 30, 2008
    Messages:
    3,260
    Likes Received:
    5,067
    Gender:
    Male
    Occupation:
    WebzSurfer
    Location:
    Sun, Mon, Tue, WTF, Sat!!! :)
    Matt Cutts is seen sitting there in the front office and tossing up a coin a million times a day (night including). Heads: link relevant, tails: not relevant. His assistants take relevant notes, but most of the times they are half-asleep. Everything is fed inside a 55-ton computer, inside which matt also sits to do his daily natural work, sometimes like 99% times, his assistants also take their natural calls inside that huge computer and all that is also mixed with the what-once-was some important data. MC does tap dancing on the whole muck-colored ingredients during the mixing process in a step by step manner, and the process is called the famous Galgorythm. Only MC handles that expertly while his assistants don't dare to go anywhere near it. Hence MC is irreplaceable and the Galgorythm untouchable and unfathomable...

    [​IMG]

    Attribution: Whoever's image is that, thanks to that person for the most appropriate expression! :D
     
    Last edited: Apr 26, 2014
  16. jstover77

    jstover77 Executive VIP Jr. VIP Premium Member

    Joined:
    Feb 27, 2009
    Messages:
    2,314
    Likes Received:
    3,530
    Gender:
    Male
    Occupation:
    Entrepreneur
    Location:
    Doylestown PA
    Home Page:
    haha..wut?

    [​IMG]
     
    Last edited: Apr 26, 2014
  17. seoguruistheg

    seoguruistheg Newbie

    Joined:
    Mar 30, 2014
    Messages:
    9
    Likes Received:
    0
    I doubt anyone other than Google themselves could give a concise answer, but if you look at how a site is structured, its content, its backlink anchors and a range of other secondary stuff, you would know where to categorize it, so why couldn't Google?
     
  18. wizdorf

    wizdorf Regular Member

    Joined:
    Jan 9, 2014
    Messages:
    221
    Likes Received:
    38
    The biggest misconception of link building is that relevancy is needed to rank.

    Take a look at the top search results and specifically sites that are ranking well with blatant link building. You'll notice that the links are coming from every sort, SAPE links, paid links, link networks and everything in between. Guess what you'll notice. Sites are ranking and banking hard without any type of "relevant" link.

    Google doesn't give a crud about relevancy and they sure as heck doesn't analyze links that in-depth. Consider for a moment what that would mean in terms of analyzing links for relevancy and how much more their servers would be hit to analyze links on that caliber.
     
  19. DiggitySEO

    DiggitySEO Junior Member

    Joined:
    Jan 31, 2014
    Messages:
    101
    Likes Received:
    15
    I'm on the fence.

    You're exactly right. Of all the testing that SEO's have done, no one has actually came out with the data that relevancy is a key factor in ranking. From
    http://moz.com/blog/6-changes-google-hasnt-made-to-seo-whiteboard-friday:


    Yet for some reason, I still find myself putting an emphasis on relevancy. If its true that Google doesn't care about, or hasn't figured out how to properly gauge relevancy today, then who's to say that they won't figure it out tomorrow. I'm just planning for the future.

    What I look for when it comes to relevance:


    • On page content, of course
    • Incoming links to my backlink sources. Are they on topic?
     
    Last edited: Apr 28, 2014
  20. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

    Joined:
    Jun 20, 2013
    Messages:
    3,708
    Likes Received:
    2,096
    Location:
    Buy Website
    Home Page:
    If anyone how Google determine relevancy exactly he will surely have $$$$$$$$$$$$$.