How Does Exactly SILO Structure Work

xStewie

xStewie

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Hello guys!

So I've decided to structure my site using the famous Silo strategy and I was wondering if what I made is correct. I would gladly hear some suggestions.

My site is a service site, related to contractor stuff.

So, as I'll focus on just two types of services (the one I'll put here are just an example) I'll structure the site as:

Cantye.png



If you can't see the image here is the IMGUR url:
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My question is: Is this correct?


My main issue is that I don't have enough content to write one DIFFERENT article for each "local" page, how do you do it? If I do the "local" pages the same just changing the location, google will mark it as duplicated so....

Have you ever experienced something similar?
 
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So the structure is on the right track, but typically you would link each one of those silos back to the other pages within, usually with a side bar of some sort specifically to keep the crawler moving and not dead ending. As for location pages, don't think about just re-writing the exact same content, add some information about the area you are trying to serve, maybe population, where its located in relation to other cities etc.

https://www.newyorkduilawyer.net/sitemap/
Here is a good example of some local pages.
 
Understood, the link you sent me helped a lot, so thank you.

I'll keep researching and applying your suggestions.
Regards!
 
your site structure looks good

you probably don't have to worry about getting it "perfect" or "correct", just link pages to other relevant pages

probably the "silo" structure works because it is good for users when you interlink related pages, not because google intentionally favors it. So think about your users and do what is good for them.
 
wankawonk said:
your site structure looks good

you probably don't have to worry about getting it "perfect" or "correct", just link pages to other relevant pages

probably the "silo" structure works because it is good for users when you interlink related pages, not because google intentionally favors it. So think about your users and do what is good for them.
Click to expand...
Awesome, thanks.

What I saw, is that I shouldn't link one article to another one in a different "row" (in my example, linking an article about kitchen with another one about bathroom for instance). Is this correct?

How do you do the "blog" then? Can I make the blog just in a mydomain.com/blog? Without the silo URL structure?
 
001100 said:
Awesome, thanks.

What I saw, is that I shouldn't link one article to another one in a different "row" (in my example, linking an article about kitchen with another one about bathroom for instance). Is this correct?

How do you do the "blog" then? Can I make the blog just in a mydomain.com/blog? Without the silo URL structure?
Click to expand...

This is just my opinion but I think you should evaluate every decision from the users perspective

Linking a kitchen article to a bathroom article usually wouldn't make sense -- but what if it's "Kitchens in New york city" and "Bathrooms in New york city"? Then probably it makes sense. The pages are related, someone doing a full home renovation in NYC would be interested in both pages.

It doesn't matter what URL you put your blog at -- some people are using subdomains for their blog! All what matters is, what pages are linking to what blog articles, and vice versa.

Interlinking is an opportunity to increase user engagement -- every page should link to other pages that the user might be interested in, given the page they're currently viewing!
 
wankawonk said:
This is just my opinion but I think you should evaluate every decision from the users perspective

Linking a kitchen article to a bathroom article usually wouldn't make sense -- but what if it's "Kitchens in New york city" and "Bathrooms in New york city"? Then probably it makes sense. The pages are related, someone doing a full home renovation in NYC would be interested in both pages.

It doesn't matter what URL you put your blog at -- some people are using subdomains for their blog! All what matters is, what pages are linking to what blog articles, and vice versa.

Interlinking is an opportunity to increase user engagement -- every page should link to other pages that the user might be interested in, given the page they're currently viewing!
Click to expand...
Great, thanks.

After all, it has to make sense to the user. :)
 
Ur silo is fine. Just don't leave linking lowest level pages from top level pages just for the sake of being a silo. If it makes sense for the user then link it.
 
So, I have a concern now.
Should I index the "bathroom renov" "kitchen renov" etc pages?
Or just put a noindex in this pages and just index the location targeted page?
 
I would leave out the indoor/outdoor parent level. Not sure if its really adding value to the user experience. Id keep structure as simple as possible
 
The more topically relevant content you cover in a silo, the more topically relevant your website will be in the eyes of Google. ... This is how silos work — they let you grab your main ideas and break them down into smaller and smaller categories until you have pages that are answering all relevant user queries.
 
The structure is fine but you should also pay close attention to how you structure your pages

Are you basing them on ACTUAL questions?

Are you delivering answers in a SNIPPET-READY way?
 
blackbeans said:
The structure is fine but you should also pay close attention to how you structure your pages

Are you basing them on ACTUAL questions?

Are you delivering answers in a SNIPPET-READY way?
Click to expand...
I'm not basing the pages on questions, just on common queries "House construction in Alabama" for instance.
Not using snippets as I don't base my pages on questions.
 
So my question is,
in a Wordpress site with Woocommerce, should I deindex the category product? And creating another page with the name of the category, text, and inserting the products with a shortcode?
 
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