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How does editing content in an existing article effect the rankings?

Discussion in 'Black Hat SEO' started by oblivion19, Sep 29, 2016.

  1. oblivion19

    oblivion19 Senior Member

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    So, guys
    Here is my dilemma

    I had a few articles on my sites titled something like "bicycles for teens" and have informative article on the topic that is live. But, the articles were not written great and are ranking somewhere in top 50.

    Now, I want to add an article like "Top 5 Bicycles for teens." and want to write an article targeting amazon products.

    Do I forget about the old article and publish the new one on the site. Or do I just replace the old article with the new one on the same url.

    The reason why I want to replace the old content is coz I am not happy with the quality of the old articles and I was wondering if it would be helpful as the old article is aged and I can throw links to it faster after updating it with the new url
     
  2. Th3 Canadian 3h

    Th3 Canadian 3h Regular Member

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    I'd say look at the traffic it's getting, if there is none and your not happy with it would say put up fresh content. Working with my sites if your at the bottom of the Seo chain you can only go up. If your getting traffic them just add the new ones to get more traffic.
     
  3. Nargil

    Nargil Jr. VIP Jr. VIP

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    Best call would be to just rewrite the old aticle. It's ranking at least somewhere, plus it has some age already. Rewrite it, improve its onsite SEO and you will do just fine.
     
  4. oblivion19

    oblivion19 Senior Member

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    Thanks man.. I was thinking along these lines.. But was just wondering if it's ok to do so...
     
  5. RuthSam

    RuthSam Jr. VIP Jr. VIP Premium Member

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    Rewrite and add more text to it, that most often works great.
     
  6. Frapcino

    Frapcino Junior Member

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    If you think that article is a total trash then it's time to delete it totally. But if you can rewrite it and transform it into a useful and even more attractive article by adding images and videos on it then it's not the best time to remove it. To make your site updated you can add fresh quality articles but not to delete old content that can still be fixed.
     
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  7. oblivion19

    oblivion19 Senior Member

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    I feel article is trash.. I want to put up a new article.. But, shall i publish the article on the same old url so that it retains the age benefit
     
  8. Alexis Gil

    Alexis Gil Registered Member

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    Rewrite the old one. It will be more better.
     
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  9. JennyAlonso

    JennyAlonso Newbie

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    I think you can do like that. Replace old content but keep old url.
     
  10. mbreezy

    mbreezy Jr. VIP Jr. VIP

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    I've seen updating blogs/articles as a legit tactic for "Best Widgets" type content.

    For example, "Best Bikes for Teens 2015". They'll keep the URL as "example.com/best-bikes-for-teens/" and then update that date each year in the meta data, as well as refresh and add to all other content on page.

    Some of the pages I've seen doing this are aged past 3 or 4 years. They have been getting natural links to these pages for a long time, and the content just keeps getting longer and robust.

    The examples I've seen are performing well on page 1 "best" or "reviews" related queries, and compete with very authoritative review sites such as cnet or pcmag.
     
  11. Trinity Smith

    Trinity Smith Regular Member

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    Yeah, just like what other said above, just try to rewrite old content and not to delete it. Boost your articles by adding numbers of words and add some attractions to it like images to caught reader's attention. Make your site beautiful and easy to navigate.