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How does CPA work?

Discussion in 'CPA' started by fandi, Sep 21, 2011.

  1. fandi

    fandi Registered Member

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    What is the practical method to track the so-called Action. Is it mainly based on trust?

    I am curious to know how it is traced at higher levels (I mean affiliate networks). For example, how CJ detects that a click resulted in Action (purchase) to charge the advertiser and credit the publisher?

    I want to know the chance of the advertiser to cheat and not revealing the affiliated sale!
     
  2. Autumn

    Autumn Elite Member

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    If you want to track your conversions from the click on your side to the conversion on the network side then many networks will allow you to use a tracking pixel that ties into your ad tracking system (eg. Tracking 202 or the Google conversion tracking tool).

    The networks know who to credit with the conversion because a) your affiliate ID should be passed through the chain b) cookies c) session tracking on the network side.

    Yes you just have to trust the network and test each one to see who makes you the most money. ALL networks shave a bit - it's just a cost of doing business if you want to promote CPA offers.
     
  3. fandi

    fandi Registered Member

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    No, I meant how they detect that someone has made an "Action" on the advertiser. For example, I provide affiliate links of CJ for a web hosting. 100 people click on the link (obviously CJ has track of every clicks). But after click when the visitors are at the advertiser website, CJ has no detector to see if the visitors have completed an order or not.
     
  4. Autumn

    Autumn Elite Member

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    It's the same as tracking conversions from your click to the conversion on the network side. The advertiser will fire a tracking pixel when a conversion happens or possibly trigger a postback to the network. Some networks will host the join form on the advertiser's behalf so it's more transparent.
     
  5. kingoptimizer

    kingoptimizer Regular Member

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    i personally track everything in Google Analytics which lets you segment the shit out of data and its FREE. Setup goals and monetary values. It would be better if you have ecommerce setup. Once that is done then you can check the reports and get ROI calculations. (even better than CPA stuff)