How does bing ppc import file works.

Hello,

I have downloaded their csv file template for importing into bing ppc. But I don't understand the template, there is titles in columns aswell as in rows, I'm confuse, can anyone explain to me.

Thanks

You can import the campaign using the file wizard in Bing Ads. This section of the training material should help you understand it more. http://advertise.bingads.microsoft....ng/importing-campaigns-ad-groups-and-keywords