mindmaster
Elite Member
- Sep 16, 2010
- 5,671
- 3,112
When you hire a new member for your writing team
how do you test him?
how do you test him?
Clear steps! Very true and on point.Having an extensive Skype conversation. It tells me everything I need to know and it saves a lot of time.
You'll be looking through hundreds of copywriters if you want to find a good one. Giving freelancers trial assignments will be a headache, in my opinion. You'll have to track the time and make sure they didn't copy it from anywhere. Sometimes there are more writers than one working on a single assignment. This is not something that you want because once you start paying them, the quality will usually diminish significantly. They want to impress you at first, but once you're reeled in, your assignments will be given to one individual to save costs.
I usually focus on these 6 pointers:
1) Grammar use: Two mistakes and I already try to wrap up the conversation. Aside from spelling mistakes, I look at world placement, comma use and word choice (see 3).
2) Writing speed: That's why I prefer using Skype. You can see the person typing in real-time. Just measure in your head how long it takes from them to write a sentence or two. When it's longer than 15-25 seconds on average, you can save yourself the trouble and wrap up the conversation.
3) Word choice: The words they use will show you the distinction between a high-school student with a basic vocabulary and a skilled writer. Even though a skilled freelancer might not use fancy words in the conversation, you can try and evoke their hidden vocab by expressing your work requests in a bit more depth. They'll always try to level with your writing style.
4) Sense of humor: A sense of humor is an indication of intelligence. Such people tend to be better at persuading others, which is a fundamental quality for copywriters. Again, this is something you must evoke. Understanding pop culture references is also a good indicator. It means that they like to read, or at least listen to others.
5) Comprehension: Understanding what you need and understanding it quickly is also a key quality. Test it by giving a vague assignment. If they start asking specific questions instead of the usual "please provide more info", you got yourself a person that can think for themselves and who genuinely cares about providing quality content. Again, this important for good copywriters.
6) Hire someone that is better than you in copywriting. You're essentially paying someone for their skills. If you can do their job, it's not worth it IMO.
This method will take you around 2-15 minutes for each person. Hope this helps. Goodluck!