How do you see what a competitor offers? pay per click

H

hazelnuth112

Newbie

Mar 31, 2020

18

1

• Apr 1, 2020

• #1

I was wondering pay per click, I have often seen you have to offer only 0.01€ more than your competitor to get above him in the ad rank arrangement. my question is how can you see what your competitor is bidding on a keyword? is there a software for that or a special tool

 

H

hazelnuth112

Newbie

Mar 31, 2020

18

1

• Apr 1, 2020
• Thread Starter Thread Starter

• #2

bump

 

Sheepp

Senior Member

Jan 15, 2018

935

566

• Apr 1, 2020

• #3

You can use tools like Spyfu to check the PPC strategy of your competitors

 

D

Deleted member 1362253

Guest

• Apr 1, 2020

• #4

Poweradsspy, Spyfu and many more out there... Just google it bro

 

H

hazelnuth112

Newbie

Mar 31, 2020

18

1

• Apr 1, 2020
• Thread Starter Thread Starter

• #5

thank you guys

 

ortobot

Newbie

Apr 18, 2016

19

2

• Apr 5, 2020

• #6

Spy tools will only give you an estimation, but it's close enough give you an idea.
You should analyse your search impression share while changing your CPC, then you will find how much you should bid to get 90% of imp. share for example.
Competition will get higher and lower depending of the hour, the day, the month or events on the news.

 

Bigblast

Senior Member

Mar 16, 2018

1,174

206

• Apr 6, 2020

• #7

There is no good such software or any tool for knowing the competitor’s keyword bidding. The Bidding or CPC is based on many factors. I am telling you some points about how to optimize the bidding so that you can less your bidding and competite your competitors

1. Lowering your bids is the most basic way to lower your Google Ads campaign average CPC.
   
   
2. Always choose the keywords after checking Avg CPC
   
   
3. Change Your Approach for Keywords & add new keywords variations
   
   
4. After adding keywords create relevant Match types
   
   
5. Improve Your Quality Score. Quality Score has a direct correlation on your PPC success.
   
   
6. Try to include your keywords in relevant ad copy
   
   
7. Adjust Bids Beyond Keywords - Locations, Devices & Ad Scheduling Which are Performing well. (this is completely based on the data).

 

Last edited: Apr 6, 2020