How DO You Rank in Google Now?

Hi BHW members.
Found these articles today, really important stuff for those affected by the latest updates:
http://www.jonathanleger.com/ranking-in-google-after-penguin/
http://www.seobook.com/penguin-update

Lol they must raking it in with people posting their links,common sense is what you need not running around assuming these people know more than anyone else.
It's too early for anyone to give advice of real substance.