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How Do You Market a Mobile Application?

Discussion in 'Mobile Marketing' started by webinaz, Apr 22, 2016.

  1. webinaz

    webinaz Jr. VIP Jr. VIP

    Mar 16, 2012
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    CTO, SEO Engineer
    I am not here to do Publicity or Advertisement of any service or Product. This Content is for Information.

    There is need of active and high value customers on a funnel of users through respective product or app.
    This is an important description that at the top surely there will be new customers. Marketing of mobile app has most importance before such customers. To introduce them about marketing of app increases the size of funnel.
    If we see towards other side then there will come our already users of that mobile app. They will be placed in middle. There is a great purpose for retention of middle class because these customers will increase the width of funnel. Already user?s retention is must and this is like to play a game again and again. This aspect will increase the customer?s figures.
    There will be used to kind of techniques, paid discovery and organic discovery. My preference is first to use organic discovery at highest level. Then apply paid discovery tools in careful manner. I attract a high level LTV than their acquisition expenses in the form of measuring, testing plus again and again showing of app.

    Short Paid Discover Techniques May be Applied in the Form of:

    Introducing ads at ad network like AdMob and to pay price for installs like at Tapjoy. Games forum like Mobage can also be used for distribution. You can add inventory partnership with other game maker by using cross functional areas and networks or channels. For instance there is partnership between TinuCo and Chartboost for promotion through developers and get all the revenue comes from TinyCo,s ads on their channel.
    Paid social campaigns are being launched through Twitter and Facebook etc. On promotional sites there are given various characteristics of mobile app like Disney is introducing various app at FreeAppDay.
    There are performed carrier or device manufacturers deals. You can understand from example of bowling 2 that was associated and used on Black berry app store for many times because this was developed to get advantages of positive aspects offered by RIM phone. In this way game maker connects with RIM through RIMs technology for making game.
    There is also taken help from event marketing. Gaming tournaments can be hosted to potential customers or social media fans.

    Remember that when you want to use marketing or engagement then you should decide carefully about users to engage on the basis of segments and target areas. If companies want maturity of their products then they have to understand this point in depth.
    Why Should You Balance Acquiring as Many Users as Possible with Acquiring the Most Valuable Users?

    Purpose of engagement and acquisition is to increase the rank of your app. That is the reason the potential networks are engaged by companies to enhance their position towards strong side. Remember! Volume has key importance for getting best results during initial days of launch of game. You can get great results by connecting yourself with wide marketing at different respective places. Some most important features about segmenting and target the high level customers include:
    1. Revenue towards upper side.
    2. Engagement at wide level.
    3. To retain the loyal customers.
    Look carefully at ways for organic discovery like social media etc.
    Search Other Things to Increase Traffic About Your Game.

    You should use paid discovery in careful manner. You should keep an eye about ROI is high for movement of high quality traffic. You must make a quality product then you will get high ratings. High app store ranking in respective categories and increase your Google play visibility about your app etc. You can also get retention techniques at link (https://www.quora.com/What-are-some-user-retention-strategies-for-mobile-games ).So there are covered answers of many questions in this article like up to what level use of mobile app can increase one?s marketing or one?s company, how can anyone increase marketing through mobile app, what tools you should use for marketing your mobile applications, how I can start mobile app marketing at Android and Apple store, How to sell or market a mobile app for ios, Android and others, From what places I can get templates for preparing a marketing plan for mobile app launch.
    So there are various ways for marketing mobile app like beta sig up referrals can be used. You can boost your startup with startup leister. For beta list you can take help from any service which is available, you should adopt iPhone news, ios Programming can be used for boosting mobile app marketing. Reddit advertisement and Twitter?s boots support for marketing of mobile app. You should do partnerships with telecom companies because they have millions of their customers and can promote your mobile app by sending messages at mobile phones of those customers.
    Advertisement method is expensive and need to use various channels like print media and electronic media etc. SEO strategy should be used for promotion and marketing. You should reduce competitions of other mobile app by introducing various gifting like get a fancy hand bag when you download our app etc .Remember! Your marketing should start from marketing plan and financial resources available. Annual marketing budget can vary according to condition, channels and requirements.

    So you should track your application through SDK. This will analyze users behavior, implement ASO and do it in routine during each month, must plan a PR campaign. You should also introduce an incentive traffic campaign. For this you can take help from different related channels. Community management will support to increase download of your mobile app rate. So apply it in an organized way. You should Aim at Twiter, Facebook, pinterest and Reddit etc. In this way you can work at very wide basis. Then you will get success, growth and retention of your users and customers. You must be loyal, serious and hard working for this working. Marketing now a day it is an art but required very wide knowledge how to do marketing of mobile app?

    I hope I have covered and carried the topic if you like this article please like me So that I may serve you best in Mobile Application. SEO strategy should be used for promotion and marketing. Promotion, Affiliation with other competitors, Partnership and Advanced methods of Marketing are keys to success.
  2. amoon

    amoon Jr. VIP Jr. VIP

    May 16, 2015
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    IM - BHW
    good share, will ake a look to that quora article, thanks
  3. living2xl

    living2xl Jr. VIP Jr. VIP

    Dec 9, 2011
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    Sippin dat juice - Shout it louder!
    Not sleeping!
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    I think social media is another good method for it.
    Facebook, Twitter and Google ads help much for promoting mobile apps easily and effectively.