If they don't already have avsite I'm presuming they are a small business. They probably have looked at their oppositions site or other haulage sites. Ask them what sites they like the look of, not to copy it but to get an idea of what they would like to emulate, might give you a better idea on what theme to choose. Content really has to come from them..a small haulage company will need a simple about us page, contact us with drop downs for collections,bookings,enquiries, maybe a testimonial page. Unless I am getting paid to use my head I would keep it that simple.. A few file truck photos and a passable slogan .. Acme haulage...kents No 1 logistics solution....acme haulage..delivering for over 20'years that kind of homogenous stuff that non marketing people love