SC = No BS Zone
To OP…
From my recent experience with one of my clients just a few weeks ago... there are situations where clients simply want more. Sometimes you can do your job well but you can’t really promise results in certain cases.
For example, one of the tasks involved reaching out to journalists to see if they’d be willing to cover a story about what we were working on. The thing is... it’s not that I wasn’t doing the work. I was finding journalists, reaching out, and sharing a compiled document explaining the project. But most journalists will do their own investigations first and that’s if they even have time at that moment to review what you send
So even though I was doing the work, there weren’t any visible results and my client really wanted fast progress on the project
In the end, we had to pause the work because he wasn’t getting the results he expected, not because I wasn’t putting in effort, but because the outcome simply wasn’t within my control. It was demanding and I even worked overtime trying to get something positive to report back
In a nutshell, we reassessed the situation and decided to pause the work but we’re still on good terms and will likely work again in the future.
I guess the lesson from this story is that it’s better to clarify expectations early... understand what the client really wants versus what you can realistically deliver. And if you need to stop the work, you can always do it professionally and still maintain a good relationship : )