blackbeans
Elite Member
- Nov 29, 2008
- 9,247
- 4,808
If you're promoting a fitness offer, for example, you need to break down what the product delivers.
What are the problems that it solves?
When you zero in on the problem, it's easier to find the audience.
For example, in the fitness niche, what exact product are you promoting?
Are you promoting machines? A certain exercise regimen?
Or supplements? Or a series of tutorials or other fitness products?
Next, break down the demographic so you know the people who would most likely demand the solutions behind the things that you're promoting. What is their most likely age range or demographic?
Once you get this information, you can then look at places like Facebook groups and Reddit to find these people.
Another approach you could take is to look for related offers or better yet the exact same offer being promoted by another marketer, and track down areas on social media platforms they are already marketing to.
Try to reverse-engineer what they're doing.
The Worst Thing That You Can Do
The absolute worst that you can do when it comes to marketing is to try to create demand for your product. Since you already have a fitness offer, look for the existing demand.
That's how it works. Don't create a new product that may not have a demand.
And one of the best ways to zero in on existing demand for your product is to look for where it's already being marketed.
If this isn't the case, then look for a similar product and figure out where it's being marketed online.
What are the problems that it solves?
When you zero in on the problem, it's easier to find the audience.
For example, in the fitness niche, what exact product are you promoting?
Are you promoting machines? A certain exercise regimen?
Or supplements? Or a series of tutorials or other fitness products?
Next, break down the demographic so you know the people who would most likely demand the solutions behind the things that you're promoting. What is their most likely age range or demographic?
Once you get this information, you can then look at places like Facebook groups and Reddit to find these people.
Another approach you could take is to look for related offers or better yet the exact same offer being promoted by another marketer, and track down areas on social media platforms they are already marketing to.
Try to reverse-engineer what they're doing.
The Worst Thing That You Can Do
The absolute worst that you can do when it comes to marketing is to try to create demand for your product. Since you already have a fitness offer, look for the existing demand.
That's how it works. Don't create a new product that may not have a demand.
And one of the best ways to zero in on existing demand for your product is to look for where it's already being marketed.
If this isn't the case, then look for a similar product and figure out where it's being marketed online.
