Hi BHW, How do you do "keyword research"? Is that something that everyone does using the keyword planner tool? A lot of the blog posts I found about "keyword research" seem to reference to Google Keyword Tool which does not exist anymore, but then the keyword planner has taken it's place. I tried using the keyword planner but I'm not sure if that's what I should be using or not, or if I'm using it wrong or don't know how to use it etc. I've tried looking for some low competitive keyword phrases with higher search volume, but even after getting them indexed, the phrase is not picking up my site (even though I've included it in the title/content of the site heavily. Would that be because I don't have a high PR? Is that the general goal? Look for high volume keyword phrazes with low competition? And then try to improve PR as long as the on-page SEO is taken care of?