I have everything else in place and i keep procrastimnating because I dont know what to say to a client when they ask how much it would be. How do you guys determine how much to charge a potential client? I have read from other's here that as a professional, you don't want to undercut yourself. But, you also don't want to throw a huge number out there. So let's say I have potential clients that want to rank for "city + bankrupcy attorney". Obviously, this keyword can bring the potential client a good profit. Now, say that there is an overall of 500 exact local searches. How would you charge for a monthly SEO service for this client and what do you say? I am assuming you would charge a one time fee for keyword research and onpage optimization then a monthly fee for seo. Advice is really appreciated.