How Do You Decide If a PPC Campaign Is Worth Continuing?

Advertise on BHW
Hey LeadOrbit I usually look at conversion rate, CPA, ROAS, and the quality of traffic. If the data shows potential, I keep testing with small changes. If costs stay high with no improvement after enough data, I cut it.
 
LeadOrbit said:
Not every campaign works immediately, but spending too long on a bad campaign can also waste budget.
What factors help you decide whether to continue testing or move on?
Click to expand...
Set a testing budget before launching. If the campaign reaches that limit without showing signs of improvement, stop instead of adding more money.
 
Check the cost per conversion. If you are getting conversions but they cost too much, try changing the keywords, targeting, or ad before stopping the campaign completely.
 
Look at the quality of conversions, not only the number. If the leads or sales are good, keep testing even if the campaign is slow at first.
 
hi i just usually give it enough time and data first and then if the traffic and conversions still look bad then i move on and test something else.
 
A good way to decide is to look at the numbers over a reasonable testing period. Check conversion rate, CPA, CTR and overall ROI. If the results are improving, keep testing with small changes. If the campaign stays unprofitable after enough testing, moving on makes more sense
 
You can usually diagnose this way earlier by splitting the CTR and lander click-through rate. If your ad CTR is decent but nobody is clicking through the lander, the offer or lander is the issue, not the campaign. If the ad CTR is trash from the first couple hundred impressions, the angle is dead anyway. Usually i look at 3x the offer payout as the hard cap for testing, but you can honestly spot a dead angle way before that just by looking at the click flow.
 
one thing i'd add is that i'd avoid judging the whole campaign before checking whether the loss is concentrated.

if 80% of the spend is coming from a handful of placements/sources that never produce anything downstream, the campaign itself may not be the problem.

i'd rather remove the obvious waste and see what the remaining traffic does before deciding the offer has failed.
 
hi i usually give it some time and test different things first and also if it still doesn’t show good results then i move on to another campaign.
 
hi i just check clicks or conversions and cost and if there’s no improvement after a few tests then i just move on.
 
For me its more about the quality of the leads than just clicks. If the leads are useless, I dont see much point in keeping it running.
 
LeadOrbit said:
Not every campaign works immediately, but spending too long on a bad campaign can also waste budget.
What factors help you decide whether to continue testing or move on?
Click to expand...
I check if the campaign is teaching me something useful. Even weak results can be worth continuing if they show me what to change next.
 
Give it some time to collect data, but decide beforehand how much you are willing to spend on the test.
 
LeadOrbit said:
Not every campaign works immediately, but spending too long on a bad campaign can also waste budget.
What factors help you decide whether to continue testing or move on?
Click to expand...
I first check if the campaign is reaching the right people. Getting good clicks is not enough if those visitors are not actually interested in the offer.
 
I usually look beyond just CPC. If the leads are good and the conversion rate is stable, I can keep a campaign running even with a higher CPC. The actual cost per qualified lead matters more.
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top