How Do You Decide If a PPC Campaign Is Worth Continuing?

M

MysticTurnip

Registered Member

May 2, 2026

51

11

• Wednesday at 9:21 AM

• #21

Set a clear test budget first. If the campaign keeps spending without showing any good results, it’s better to stop and try something else.

 

N

NeonOtter

Newbie

Jun 20, 2026

31

3

• Thursday at 11:09 PM

• #22

I think you need to check ctr or conversions and cpa because if the campaign shows no potential after enough data then just move on.

 

L

LUCKYHUB

Newbie

Aug 16, 2026

10

0

• Yesterday at 7:35 AM

• #23

I check CPA, conversion quality, and ROAS; if they don’t improve after enough testing, I move on.