we're talking about this, right? :
Code:
[url]http://www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf[/url]
It seems that it mostly deals with product claims, returns policies, and minute details, like if a diamond is said to be 3/4 of a carot, but may actually be a little more or less than that. I didn't find anything about general affiliate disclosures
I keep mine in the footer, "privacy & disclosure policies". Disclosure is a small paragraph under a mountain of privacy legalese. After reading this, I may switch them around so the disclosure is on top.
Last I read, affiliate disclosure was a "guideline", meaning you didn't actually have to do it (but of course our affiliate programs might require it).
If you're running an affiliate blog or site, I wouldn't be too worried, but if you're making claims about a product's performance, and those claims aren't exactly true 100% of the time, then you're gonna need disclosure right next to your claim, or maybe linked by an asterisk/hyperlink.
What I gather, this is more about not decieving people, and less about disclosing that you're an affiliate in neon lights at the top of every page.
see this:
Code:
http://business.ftc.gov/documents/bus71-ftcs-revised-endorsement-guideswhat-people-are-asking
Note bullet points #1 and #3:
Endorsements must be truthful and not misleading;
- pretty much covered in the other guide- if you're gonna stretch the truth, you need disclosure right then and there..
_
If there?s a connection between the endorser and the marketer of the product that would affect how people evaluate the endorsement, it should be disclosed.
- Notice that is says
"Should". Not MUST.
One last snippet:
I?ve read that bloggers who don?t comply with the Guides can be fined $11,000? Is that true?
No. The press reports that said that were wrong. There is no fine for not complying with an FTC guide.
Sorry if I'm being verbose...I tend to get a bit carried away sometimes
