How Do You Choose Which Affiliate Programs to Promote?

• Commission rates or structure (CPL, CPA, rev share)
• EPC/conversion data
• Reputation of the network or merchant
• Payout speed and reliability
• The niche and how well it matches your audience

IM Dude said:

I always use ad spy tools. It takes away the guess work and removes fake claims. They are numerous vidoes on youtube on how to use them effectively. Example - spyhero for clickbank. Anstrex and adplexity for CPA. Adspowerspy for Facebook.
They all offer free, paid trial or you can get groupbuy.

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IM Dude said:

Most of the work is already done for you in spyhero. Only thing to figure out is if the ad is run by the vendor/seller only or by affliates too. If an ad is run by vendor/seller it scews the numbers.
Problem - solution is the angle for most of the clickbank products.

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rafaelb said:

Got it, that makes sense about checking if the ad is from the vendor or affiliates, I can see how that would change the numbers. When you’re using the problem–solution angle for ClickBank products, do you usually just stick with what’s already working in the ad you find, or do you try to tweak the creative and copy to make it stand out?

Also, are there any metrics in SpyHero that you personally trust the most when deciding whether to test an offer, like ad age, number of engagements, or traffic sources?

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IM Dude said:

For clickbank i filter out bad ones. The ones that have a lead capture page before sales page like soulmate sketch type of offers, writing review job offers. Exit popups with lead capture. Video vsl without an option for text sales page at the bottom. Remember for clickbank you have one shot to make the sale. And vendor that tries to lead capture instead of pushing towards sale for your traffic is a scammer. Simple as.

I promote anything above 10 gravity thats not a scammer. It's a numbers game.

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rafaelb said:

Wow that's very interesting, filtering out those “scammer” setups makes a lot of sense, I wouldn’t have thought about the lead capture before sales page issue until you pointed it out.

When you say it’s a numbers game with anything above 10 gravity, how big of a test do you usually run before deciding to scale or drop it? Are you looking for a certain ROI within the first batch of clicks, or do you give it more time to prove itself?

Also curious, outside of ClickBank, do you use a similar filter-and-numbers-game approach on other networks, or do you adjust your process depending on the payout model or type of offer?

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