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How do web firms sell a website for $10k+

Discussion in 'Offline Marketing' started by BillyRayValentine, Dec 10, 2010.

  1. BillyRayValentine

    BillyRayValentine Regular Member

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    I've seen some web studios who charge $10k+ for web design, but how do they do it in light of every man and his dog offering 5pages for $100 etc?

    How do they get clients? Anyone have a web design firm and tell us how its done?
     
  2. Codythebest

    Codythebest Senior Member

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    They're professionals and good at blah blah.
    I talk by experience. I'm bad at it.
    I have websites I can't sell for 3 months of revenue but on Flippa, there are hundreds of site with a 'potential' of making $1000/month and sold for $25K.
    Potential means they are not making anything now and far away from making $1K.
    I think you have it or you don't...I know I don't unfortunately.
    I'm only good at buying them or building them and making them profitable...
     
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  3. englandrm

    englandrm Senior Member

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    Honestly, the answer is simple. They ask.

    Not to be annoying or anything, but that's it. There is way to much competition in the web design market when you are competing by price. I don't care how cheap you can do it for, someone can always go cheaper.

    You don't compete on price, you compete on perceived value. When I first started out, I was selling wordpress sites for about $300-500, and I thought it was amazing. I was making over $100/hr, which was fantastic. Then I met with a consultant, and she was doing the exact same thing, but selling them for 3-10k. She said don't do a website for under $1,500. She was actually outsourcing the web work to India for $250, so she was getting the site built for a ton less than the person paid, and just collecting all the profit on top.

    So yeah, just ask for the price. Don't scam, but if you honestly see your site being worth that much, then you will find someone to pay that much.

    Good luck.
     
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  4. webmasterassistant

    webmasterassistant Regular Member

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    it is like selling sand at the beach. non tech people are always ready to pay big for tech items.
     
  5. seanjohn

    seanjohn Regular Member

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    Positioning.

    Also, a good portfolio helps, too.

    But if the client sees that there's potential in the site (ROI), $10,000 is peanuts to them.
     
  6. BillyRayValentine

    BillyRayValentine Regular Member

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    I agree on Flippa, there is no point making a website for $100, but sell fewer high end ones.
    However, I was referring to offline. How do these firms pitch a 10k site and get people to pay for it? As surely the 1st response is to look online to find it cheaper, and go there isnt it?
     
  7. JenniFranks

    JenniFranks Junior Member

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    People are paying for the past experience of the agency. For example, if you're design agency of the year, you can charge whatever you want. See: Happy Cog.
     
  8. JenniFranks

    JenniFranks Junior Member

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    Following your logic, why would anyone buy a Bentley when they can have a Hyundai, right?
     
  9. d4l1t0s

    d4l1t0s Power Member

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    It is pretty simple formula actually.
    Let's take a Clickbank product as an exemple of the formula .
    Let's say you made some videos that are really good . If you seel them at 47$ people will think it is just a rehashed information and your product is no good .
    If you sell your product at 1997$ , People will automatically think that your product is valuable just because it is expensive !!
    Same thing applies for cars,clothes, Beauty products....
    And ya it applies for websites too , You can sell the same website design with no earning potential at 10 times the normal price if you place yourself as a web designer expert .
    Easiest example here is to ask yourself , who will you be interested to buy from .
    An Seo Expert that will run your campain for 2K+ a month
    Or A 18 years old kid that will run it for you for 50$
    And both will do the same thing !
    Trust me and from experience , People will buy expensive stuff just because they think the more money you pay the better things you will have :)
     
  10. BillyRayValentine

    BillyRayValentine Regular Member

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    Not exactly the same. More like people will look around to get a Bentley for the price of a Hyundai.

    I'm just guessing we alll arent as well resourced as Happy Cog in terms of getting biz. Every biz owener will know a tech guy/nephew who knows html etc.

    Surely in this biz, getting $10k for a site, and having less sites is better than doing 20 sites for $500.
     
  11. irancrude

    irancrude Jr. VIP Jr. VIP Premium Member

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    EASY: Apply to develop big budget website projects, Bid low, gain the costumer, deliver and exceed! Lock them on a 10k / year Contract. - Outsource the whole process - Find 10 costumers & secure 100k per year! Rinse & Repeat :-D
    Posted via Mobile Device
     
  12. imperial109

    imperial109 Regular Member

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    One thing that I've found to work is offering something else for free. Offer free hosting or even a rehashed eBook if someone buys the site at the BIN price.
     
  13. corvettespeeder

    corvettespeeder Regular Member

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    In this game it is all about perceived value. Especially when you are dealing with people that actually have money to spend.
     
  14. biker

    biker Newbie

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    I entirely agree about the perceived value. But you also have to realize that most offline businesses are

    a) ignorant about online - other than they ought to be there and
    b) busy - so they would rather pay someone else (for which read 'outsource') to do the job.

    Businesses (or their owners) who fall into either camp will not tend to shop around on the internet, but WILL make their decision much more on whether they like you (people buy from people) and whether they think you offer value for money. It's about positioning yourself and the ROI you can offer the business. Persuade them that they will make x times their investment, come across as professional, friendly and that you CARE about THEIR business and you're pretty much there. They won't care if you charge 10k if they think that you would rather die than allow anything bad to happen to their baby and, what's more, in 12 months their business will have doubled its' turnover!! Ok - I may be exaggerating to make a point - but I think you get it ;)

    NEVER quote a 'price' for your service. Say something like 'Your investment today will be.........' and 'you can expect to make that investment back within [2months, 12months, 18months or whatever]'
     
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  15. neobavesten

    neobavesten Newbie

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    I can't agree more.
     
  16. corvettespeeder

    corvettespeeder Regular Member

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    I have a hard time quoting return on investment even though that is what every business owner wants to hear. I would much rather promise rankings, but CEO or business owners could care less about google rankings. They want to know what their return is going to be.
     
  17. terry56

    terry56 Junior Member

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    Try This tomorrow:
    Go into a jewelers selling Rolex watches. You must dress yourself up to look the part.
    Now show interest in purchasing a rolex watch for your spouse.
    Take note of their words, tone of voice, why you need to buy a Rolex today, perceived value, blah, blah

    You probably feel obligated to buy a Rolex watch now!!

    Thats how you sell your products: perceived value, perceived ROI, looks good, feels great, uniqueness,etc.
     
  18. Bostoncab

    Bostoncab Elite Member

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    I think half od DP is using this method now. I used to be able to get custom WP themes done for$30-50 bucks and the latest add I ran people are responding $250+ Someone actually quoted me $500 for a theme on DP.

    They smoke better stuff than I do.
     
  19. m0nster

    m0nster Senior Member

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    that's a great idea. learn from the best!
     
  20. Monrox

    Monrox Power Member

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    I just wrote something similar but it could be said here as well. Some businesses sometimes need to get rid of cash. End of fiscal years, some trick didn't work right and they don't want to raise eyebrows or get raised taxes for the next year.

    2. Big earners don't like to pay little. Take cleaning for example. You can have a cleaner for $4 an hour but many prefer to use an agency and pay $15. It's pure luck whether they take your agency or not but someone will be making that much.

    3. Money laundering. Buy something for 100k, sell it for 30k you end up with clean $30 000.