How do these eventbrite pages rank??

Hi, just browsing last night and used keywords 'cambridge v leeds live stream' in google.co.uk

https://www.google.co.uk/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=cambridge v leeds live stream

I noticed that eventbrite events held 6 of top 7 search spots (in google .co.uk)

Anyone know how these eventbrite pages rank so high?

Obviously plenty of keyword stuffing but is that all it takes?