I've been building my business account (local personal training business) for two months now and have been using software following the standard process of following, unfollowing, liking, etc. Last week I had 2k followers and reposted a post from a trainer with 250k followers. The post ended up getting 4K likes, 200+ comments and added 1.5k followers. Two days later I decided to repost a video from the same account. Post got 150k views, 200+ comments and added another 1.5k followers again. I waited another 2 days and reposted another post from the same account but this time it only got 200 likes and didn't add many followers at all. I've seen other accounts with much higher followers repost the same posts but have WAY less engagement. What is happening that creates this type of reaction to the posts and is there a way to predict it happening. These posts have actually made me money just from people seeing it in the area. Would love to know if there's a rhyme or reason to how these occur.