I know that this is very basic and foundation stuff but I have never really needed it before as I have always focused on my own product that I sell. I am now going to be selling a service that I see others already sell. I know that 2 of the competitors generate a lot of sales but I know they spend a fortune on Adwords. Okay so here's what I need help with. What steps and tools do I need to follow to get this info: 1) What keywords do customers search for to find their site 2) What amount of traffic/visitors do they get Is there anything else I need to analyse before I go head to head?