How do local businesses have branded searches?

How do local businesses have branded searches? Like what extra task they do to achieve that? For past few days, I have seen some local sites (less than 50 pages), don’t have very strong social presence (less than 1k followers) but they have branded searches. On the other hand, niche sites with thousands of visitors can’t achieve this.

evaeleanor6 said:

How do local businesses have branded searches? Like what extra task they do to achieve that? For past few days, I have seen some local sites (less than 50 pages), don’t have very strong social presence (less than 1k followers) but they have branded searches. On the other hand, niche sites with thousands of visitors can’t achieve this.

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It’s a User generated model .
You figure that most know local store could get searched on Google which later becomes
Brand autosuggest on continuous search over time by potential customers / buyers .

You don't always need a strong social. Or a huge site, especially as local, to get on the board with Google. If people are searching they will get the love.

Branded searches come from brand awareness, not just online presence. Local businesses often engage deeply within their communities, sparking word-of-mouth that drives branded searches. It's about offline efforts too—local events, sponsorships, and even traditional media play roles. For local SEO, optimizing Google My Business, getting local backlinks, and ensuring NAP consistency across directories can help.