How do I promote my new game?

Yes, there'are a lot of marketing instruments and we can count it for a long time but he should:
1) make a good ASO work;
2) create and test the best monetization model;
3) choose the marketing strategy;
4) move with free traffic/ASO or bought traffic/ROI model, or both but it needs too much expertise for 1 person.
 
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Have you tried introducing your game to streamers, or creating a program to invite friends to play and receive in game rewards to encourage players to spread the word naturally. Share the game in Facebook groups, Reddit, Discord related to the game genre you make, but avoid spamming
 
If you want to create a viral hit quickly, the fastest way is to generate a hot topic on social media. You can collaborate with internet influencers to achieve this.
 
I think working on both ads+ aso will be a nice strategy
 
Been there. Google Ads burn cash fast, especially for new games. What worked better for me was Reddit + niche subreddits, small gaming Discords, and TikTok clips.
 
ASO + short-form gameplay videos worked great for us — TikTok + Reddit buzz brought strong retention
 
rayovacplus said:
I made a new android game, it's great and those who download it play it for hours. What I want to ask is how can I promote it in the best and cheapest way.

Because I advertise with Google Ads and spend $100 but I only get $10 back with Admob. Is there another way that you do and that works? Can you tell me a good strategy?
Click to expand...
I understand your challenge with Google Ads ROI. For mobile games, CPI (Cost Per Install) advertising is typically more cost-effective. Here's why it might work better for you:

You only pay when users actually install your game
Average CPI rates range from $0.50-$2.00, depending on your target market
CPI networks specialize in gaming audiences, leading to higher user retention
I recommend trying these CPI networks:

Unity Ads
AppLovin
IronSource
Would you like to know more about CPI campaign setup and optimization strategies?
 
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