I have a white-hat site - a free real-estate classified site, targetting a particular geo-location. I'm NOT looking at SEO and SERPS, as the keywords are very few, and not not popular. I however want to popularize the name of the site. I thought of doing so using forums and social networking sites. I hired a couple of people to do this, but they messed up. Please suggest some practical ways to market the site. Thank you!