How do I increase my SERP, possible at all?

Whatever "Google" Kick you :detective. No worries for SERP. You can go Content Marketing Strategy. Simple and better and easy to achieve also., Like

Infographics (Creations and Promotion)
Article Marketing
Whitepaper
Research Paper / Ebook
Webinars
Corporate Blog Marketing

Simply you gonna massive in SERP within few weeks. Try out :)
 
First of all I would say you were penalized meaning you need to clean up your links before you start
adding new ones to your link profile.

-RK
 
I've yet to come across a good SEO service that doesn't eventually f*$k my site up

Anytime you use a SEO service you are running the risk that the network the company is using to raise your ranking
will also be smacked and at that point you are directly hit too. However that does not mean all services are bad and some are more
high risk than others.

MegaSEO
 
Some great suggestions here, what about the click through rate for just having the exact keyword in the title instead of a little extra phrase or something?
 
Build quality backlinks that are PR3+ and Alexa 200k- Quality backlinks always were and probably will be the main driver of SERPs. Look up your top ranking competitors' backlinks see what backlinks they have, and try to build backlinks to your website from the same sources. Ibacklinkpro, ahref, majesticSeo etc can help you look up your competitors' backlinks.
 
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