Other things you can do to drive more traffic to your page:
--Go to your Facebook page & update your profile to include
the type of things you're interested in.
(For example, if your website is about music, you could go to your FB page
and enter the names of bands, etc. that you're interested in)
--Then, join some groups that are in that niche. Become their fan.
--Post some things regarding what you're interested in that have some content in there
as well as a bit of your personality.
--Of course, include a link to your website in your profile & on some of your posts on your wall.
--You can also make posts on some other sites or Fan Pages that give some content,
then provide a link back to your FB Page AND your site.
I believe that those should help.
Peace,
BigDaddy