How do I create powerful creatives?

Gasten

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How do I create Facebook ads creatives that make people click?
 
I like to look for what my competitors are doing and then see the ones that have been scaled to gather hundreds / thousands of likes.
 
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Among others.
 
it depends on content and target
You can refer to it through the ads power tools or you can search the content of your competitors through the ads library.
 
You need an engaging video or image that matches the content.
 
I will say something opposite to people in this thread.

Of course you want to look at competition but at the end, the ad must convey a message which is relevant to your audience but also with the tone of your brand. You don't want to copy competition or you are also a "me too" brand in the shadow of your competition...

It's communication 101, it's logical.

Create powerful creatives based on the previous messages which resonated with your customers in the past. Be sure to respect your brand positioning.
 
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