How do i create more relevant leads?

Hi, I am a newbee here. I am hoping some of you that have more experience can give me some good advice.

My situation: I have started up a consultancy business. Niche is legal and business, with a focus on crypto and offshore. Since this is very specialized, income is relatively high per hour spent. What I want to do is to scale this. Today, most of my customer comes from LinkedIn and Upwork.

What I need is a way to get more relevant leads. I am very good at turning leads into clients and subsequently into income. What I need your feedback on is what method I should use to create more relevant leads.

Honestly, if I were you (given your expertise) - I would start a website and use content marketing to generate new leads.

It's a long-term strategy you can use to basically network within your niche and also for marketing purposes.

You could then set up a retargeting campaign on Facebook (for example) where you target people who have already visited your website before.

That way you're able to warm your leads up before going for the close.

Do you have a blog for your business yet?

Email marketing. I guess that does help in most of the cases for lead generation.

Sweely said:

Honestly, if I were you (given your expertise) - I would start a website and use content marketing to generate new leads.

It's a long-term strategy you can use to basically network within your niche and also for marketing purposes.

You could then set up a retargeting campaign on Facebook (for example) where you target people who have already visited your website before.

That way you're able to warm your leads up before going for the close.

Do you have a blog for your business yet?

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Thank you for your answer. Yes, I have started down this alley already. I have a webpage for the cryptopart of the business, but it takes a lot of time to build an audience organically. I think one of the problems is that I tend to think a bit to narrow, and so I struggle with the keywords. Retargeting campaign on Facebook is interesting. i did not know that was possible.

HustleTong said:

Email marketing. I guess that does help in most of the cases for lead generation.

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Thank you for your reply. But, how do you suggest to do this? Cold email campaign? I do not have any email list, so I would need one.

Perry8 said:

Thank you for your reply. But, how do you suggest to do this? Cold email campaign? I do not have any email list, so I would need one.

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That's what I was going to ask. I suggest you build your email list organically through your blog, then take his advice about email marketing