How do I convert Google ads traffic to direct traffic on my website?

Hi

Is there any tool or plugin to convert Google ads traffic to direct traffic on my website?

When I enter my website on Similarweb, they show total paid search traffic. But I want to convert them into direct traffic to show.

Thanks

There is no tool or plugin that can convert Google Ads traffic to direct traffic on your website. Direct traffic refers to users who directly type in your website's URL or click on a bookmark to access your site, while Google Ads traffic comes from users clicking on your ads in the search results or on other websites.

Similarweb and other analytics tools rely on information provided by the user's browser to determine the source of traffic, and there is no way to change this information. Even if you were able to somehow change the source of the traffic in your analytics data, it would not be accurate or ethical.

Instead, you should focus on optimizing your Google Ads campaigns to drive more targeted traffic to your website and improve the user experience on your site to encourage visitors to return and become direct traffic. You can also use other marketing strategies, such as email marketing or social media, to drive more direct traffic to your site.