The best way to convert blog visitors into buyers is through a mailing list.
You have to understand that the vast majority of people that end up on your website will never come back again.
A lot of marketers are completely clueless to this.
This is why they focus on chasing after high-volume keywords, building huge websites—the idea is as long as enough people come in, they will make money.
Absolutely wrong!
What if I told you that the opposite is true?
Even if you get a relatively low level of traffic, if you know how to set up your website correctly, you can make a lot more money with that low-volume traffic than if you had millions of visitors.
And, it all boils down to your email list.
The best way to convert blog visitors into potential customers is to understand the sale cycle
When people look up questions on the internet, they’re simply looking for information.
Once you give them that information, you have to give them a reason to continue to look at your content.
The best way to do this is to give some sort of freebie—like a free booklet, report, or even a set of data.
To get that information, they have to sign up for your mailing list.
When you send out an update, make sure that it is valuable and delivers the kind of information your list members would be interested in—this is how you build trust.
Once you establish enough trust, people will give you the benefit of the doubt and are more likely to click on the links in your emails.
This way, a newsletter member is not only good for one purchase.
As long as they stay on your list, you can continue to sell to that person.
In fact, highly valuable lists can earn thousands of dollars per list member.
It all boils down to how you attract people to your list and the value people get from your list, as well as how you manage it.