Your website should establish trust and maintain a brand reputation. Drive traffic to your site by knowing the right keywords to use and providing your visitors the information they need. Create articles that are relevant to your products, such as how a certain drug (assuming this medicine is available on your website) can cure a certain disease. Incorporate it with some good images, videos, or slideshows to maintain your viewer's attention to your article. The longer they stay on your website the better for your website to aim good impressions from Google. You can also post articles like Tips, benefits, top 10's, How, Best; this kind of topics is great and will likely interest most readers. Providing contents that are useful and can answer the question of your targeted audience can bring a good impression to your website. Also, make your site beautiful by incorporating it with simple and refreshing design, make it straightforward, and easy to navigate to improve your user experience. Google also consider the loading time of your website as another factor for ranking, that's why it's essential to keep your site fast and mobile friendly. Good luck!