Here’s an article from Tim Soulo of Ahrefs on making phenomenal content:
https://medium.com/ahrefs-marketing...ot-thousands-of-paying-customers-1fbd7e6b145a
One thing I think he could have added was lateral thinking. It works really well for creativity and informational content.
The idea is to take two completely different topics or ideas and use them to explain something.
Let’s say you’re selling information on how to pick up girls. You will need plenty of content answering questions, advertising copy, actionable guides, etc.
Through research, you realize your ICP (Ideal Customer Profile) tends to have social anxiety.
Instead of telling them what to say to girls, take the “pick up” topic and cross reference it with the “psychology of social anxiety.”
Then create content to explain how they can improve their results through understanding their deeper psychological issue.
Since you’re writing about businesses—try cross referencing your topic with something like biology.
Should businesses work like a well oiled ‘machine’, or should be treated more like a living, breathing, organism?
I guarantee this makes the best content on the web 60% of the time—everytime.
