how do i approach selling to local business

TheGump

TheGump

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Hello, I am currently running a relatively new online cosmetic store I am seeing good sales online and am looking to expand into local business as a wholesaler all my products are handcrafted, Branded, and are gift-boxed.

How would I begin to approach local businesses?

  • Would I first send an email with one of my brochures attached?
  • Should I enter and talk face to face or set up a meeting with a manager/owner so they can review the products for themself before becoming a stockist?
  • Could I advertise to surrounding businesses through FB or another medium and let them approach me?

I have little to no experience selling B2B and any experiences and resources would be greatly appreciated

Thank you
 
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ads can be better way. reason cold email hardly people check.
 
TheGump said:
Hello, I am currently running a relatively new online cosmetic store I am seeing good sales online and am looking to expand into local business as a wholesaler all my products are handcrafted, Branded, and are gift-boxed.

How would I begin to approach local businesses?

  • Would I first send an email with one of my brochures attached?
  • Should I enter and talk face to face or set up a meeting with a manager/owner so they can review the products for themself before becoming a stockist?
  • Could I advertise to surrounding businesses through FB or another medium and let them approach me?

I have little to no experience selling B2B and any experiences and resources would be greatly appreciated

Thank you
Click to expand...
Meeting and pitching in person imo might be the best way to go forward with this. That way, you would have more chanes of converting them rather than something like cold emails.

You can gauge interest with fb ads and see if a business converts.
 
Call them or physically go there and sell to them make sure you have good numbers to back yourself up
 
Do what your competitors cannot or wouldn't do. Call or meet in person is a way to go, I think
 
TheGump said:
How would I begin to approach local businesses?

  • Would I first send an email with one of my brochures attached?
  • Should I enter and talk face to face or set up a meeting with a manager/owner so they can review the products for themself before becoming a stockist?
  • Could I advertise to surrounding businesses through FB or another medium and let them approach me?

I have little to no experience selling B2B and any experiences and resources would be greatly appreciated

Thank you
Click to expand...
Hi! Talk to the manager/owner live that you can send samples for review. People need to see what they will be dealing with.
 
Approach business owners or their office and deliver a sample box with your “launch” rates but also explain discounted prices for bulk. Make sure your bifold or trifold shows your handcraft in action, the workshop or even sales demography. Retailers will only buy when you have history of actually selling. I would probably offer to fulfill as well if they only want to display your products on their show rack (meaning they either rent the shelf for you or get a commission on sales)
 
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