To start off, it's important to focus on refining your creative content. Your creatives need to be captivating and visually appealing. Currently, shorter videos tend to yield better results compared to static images. Once you got the right creative media elements, the next step involves setting up a test campaign.
Let's say you're promoting Gym Equipment or supplements. Begin by launching a test campaign and directing it towards specific target groups. Think about audiences interested in Health, Fitness, Fitness Coaches, and achieving goals like weight loss and muscle gain. Allow this campaign to run for a week, allocating a budget that you're comfortable with or easily burn.
Once you have this initial data, proceed to create 3 to 5 Ad Sets. To refine your targeting further, consider selecting a Lookalike audience based on the characteristics of the test campaign's audience. By doing so, you'll tap into an audience that's more likely to be relevant to your business or website.
While there's more to delve into, this overview covers the essential points to get you started on the right track.