How do exceed the adwords /bing description character limit?

Discussion in 'Adwords' started by tigerzone, Jan 16, 2017.

  1. tigerzone

    tigerzone Registered Member

    Feb 2, 2013
    Likes Received:
    I have seen a lot of ads in both google and bing that have around 200 characters [ the limit is 80 chars] in ad descriptions. How do people are doing this? What is the trick ?. They are not site extension links.

    Here is a sample
  2. LucidMarketing

    LucidMarketing Regular Member

    Jun 25, 2011
    Likes Received:
    The Get 50% off line is the ad description line. It's within the 80 character limit.

    The next line is likely a so-called dynamic structured snippet. I have yet to investigate this but Google uses text on the page to create them. This one looks to me like maybe the first line of text found on the page.

    The third line (60-day guarantee) are definitely callout extensions.

    The last line may be a structured snippet extension. Not to be confused with dynamic structure snippet.

    Keep in mind that having all these extensions and snippets active does not mean your ads will produce better results. They may in fact produce worse results. Most think that the more you have, the better (have "bigger" ads, take up more result page space). But all these extensions need to flow with your main ad and provide added value. That's why I don't like the dynamic extensions that Google uses: you have no control. Your example feels a bit awkward to me for instance. So just because you can do something like this doesn't mean you should.