How do events like these make money?

Kelsen · Nov 4, 2013

2013 BMW M5 Giveaway
https://www.facebook.com/events/212513965596637/?hc_location=stream

Some of you may have seen this already..
It looks like more than 50 people in MY FRIENDSLIST are retarded enough to believe such crap, so i can't imagine the impact world wide.

Now my questions: it's NOT a page, it's an event..how can you make money out of this?

Open to all countries !

For the 1st time on Facebook we give away one BMW M5. To celebrate our new M5 model and of course for publicity, our program will choose randomly one person on November 5th.

Do you want to take part of this wonderful contest? Just follow this steps and you can be the lucky winner :

1. Click Join.

2. Comment below your desired color: Silver,Brown or White

3. Confirm your participation in this giveaway by registering here: http://bit.ly/16phcmw

Greetings from our Company!
Thanks!

You have to "register', they ask for your name, email, and comments.
But now my question, what can they possible do with this info to put it into value?
Any estimations?
Thanks!

au2mopi · Nov 4, 2013

i choosed i silver bmw
i hope i win it

jackydaniels14 · Nov 4, 2013

They direct the users to a cpa offer(quiz).

soulfly1 · Nov 4, 2013

i'm assuming a combination of:
1- having clients fill in CPA offers
2- having clients fill in personal data to sell to other companies

Paper-Boy · Nov 4, 2013

Wow, 20k hits today. Crazy how it's still alive and running.

thejake · Nov 4, 2013

They make money for the advertiser who gets free leads from a network who terminates their affiliate for running a fake contest on a tumblr blog.

How do events like these make money?

Kelsen

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