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How do Ecommerce Sites rank Products Page

Discussion in 'White Hat SEO' started by ShawnG, Feb 16, 2015.

  1. ShawnG

    ShawnG Regular Member

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    Hi,

    How do established ecommerce sites rank their products pages for respective keywords on page 1 with ease(i.e. without many backlinks)?

    What is the method/strategy that is working for such ecommerce sites?

    YOur thoughts are most welcome.

    Thanks!
     
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  2. Jobdollarr

    Jobdollarr Supreme Member

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    Most sites set up with lots of backlinks and quality content.

    Because you need traffic
     
  3. Reeshua

    Reeshua Power Member

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    If the the keyword you are targeting is the product itself (i.e, Asus Zenfon 5 A502C2G), the product page might be easier to rank especially in very niche industries.

    What you can do is:

    1. Optimize the product descriptions for your target keywords
    2. Interlink of possible for proper crawling.
    3. Create a unique product description for each product. One common problem with product pages is that it creates duplicates.
    4. Observe Amazon product pages if you want to learn more.
     
  4. pxoxrxn

    pxoxrxn Supreme Member

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    We rank product pages by:
    Having the title in <h1> tags
    At least 4 1000 x 1000 images
    A details description. The descriptions vary because with 3 000 products you cannot write 500 words for each but products that are in high demand get long descriptions.
    Each product page has rich snippets for price, availability and rating.
    Each product has a section for reviews
    Most of the category pages have 500 descriptions.
    Each product variation is on a single display and variations are changed with by clicking colour and size tabs. This reduces the need for duplicate content across the website for each product variation.
    Links are build to the homepage and category pages.
    Products are shared on social media.
    The product URLs are: website.com/product-title
    Category URLS are website.com/category-name
     
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  5. mistachewy

    mistachewy Jr. VIP Jr. VIP

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    Reviews help a lot also. If you can get people to actively leave reviews, google will see those pages as being updated more often.
     
  6. saintsmoke

    saintsmoke Newbie

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    They use the exact kw in backlinks.... that's the way they do it.
    It's really easy to F up. you need to pillow first then add your kw's
     
  7. vfmseo

    vfmseo Jr. VIP Jr. VIP

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    Dear,
    Unique description is a must along with a long tail keyword. Content should be related to keywords.
    If there are few backlinks strategy opted by you, then all should be on high PR authoritative sites.
    High PR Article submission and directory submission would also work in your case.
     
  8. iAuthority

    iAuthority Jr. VIP Jr. VIP

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    the keyword should be able to understand everyone. it must having a good article with good content.. also keep more number of backlinks
     
    Last edited: Feb 16, 2015
  9. HighRage

    HighRage Junior Member

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    Make unique content for each product with related to keywords, Try to get good reviews from social networking sites.