How do Build My Rank generate so many Wordpress Blogs?

Hi Everyone,

I'm in the process at the moment of researching some of the best automated link software out there. I'm just wondering if someone can shed some light on something for me!

Build My Rank have literally hundreds if not thousands of blogs hosted all over the world on different servers and say that their database in growing by roughly 100 - 150 blogs per month.

I assume they're using a Wordpress API to filter articles that are accepted into their blogs and they've written a script that cycles this? Either that, or they're doing imports once a day (the API would be more automated and straight forward though).

My question is, how are they doing this? They host all the blogs themselves so are they doing this manually or is there someway they can do this in bulk?

Any info on this would be fantastic!

Cheers
Lewis

There are a lot of different types of software that will post to WP blogs. Some use xml-rpc others use the actual interface.