how do real advanced SEOs create content or do a keyword research?
do they really use google keyword tool and other semi professional SEO tools or do they use other sources?
First use the tools and then do a manual check of the overall backlink profile and check the content on top 10 can you beat them? can you beat their backlinks and social signals?
SEMrush is one of my favorites. Aside from it provides in-depth keyword research, it provides competitive content analysis reports that helps you create great content.
I use my own proprietary keyword research methods to find the best keywords to target. If you do a Google search for a list of buyer keywords, these are the most profitable keywords online because you can directly target people further down the sales funnel and are more likely to buy. So by making these keywords your target, you can increase the conversion rate of your traffic. That's how I go about it.
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