How did you guys learn paid ads?

pialispro

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Anyone can watch a course about google ads and such and get started with paid ads, but how do people actually learn to drive results with these? considering that there's a cost associated with each experiment.

Did you take up an apprenticeship/internship at a marketing agency? or did you experiment with your own money
 
Serving clients as a freelancer, and building agency after that. You can learn with Youtube resources, and apply knowledge on actual projects or clients. Learn from competitors as well.
 
Serving clients as a freelancer, and building agency after that. You can learn with Youtube resources, and apply knowledge on actual projects or clients. Learn from competitors as well.
How would you approach clients as someone with no experience running paid ads but just theoretical knowledge?
 
I got "lucky" and was put in charge of a terribly run barely-anything campaign for the company I worked for and got the opportunity to put my theoretical knowledge to the test. I think that's a workable angle. "Are you throwing money at paid ads and it's not paying off? I think I can help with that".

If you only have theoretical knowledge then you tie any compensation to results. I tried applying stuff and I failed? Don't pay me.
 
Did you take up an apprenticeship/internship at a marketing agency? or did you experiment with your own money
I used my own money.... it was 2008 or 2009 when I first delved into Adwords (my first ever PPC network) and back then it was such an easy way to make money. I remember that I've deposited $80 into my Adwords account, set up a campaign targeting 3-4 keywords with high search volume (but still pretty targeted), then added my affiliate link for a Clickbank product (and yes, at that time Google did allow affiliate links), then refreshed the campaign for a few (20-30??) minutes, noticed some clicks and impressions but no sales yet, then I went to sleep as this campaign had been set up around 2 AM.... And when I woke up (around 9 or 10 in the morning) and checked my CB account I noticed that I've made 3 sales totalling $115.... or $116 worth of commissions.... which, unfortunately, I was never able to withdraw until few months later due to some country and account freshness limitations, I don't remember the whole story but it's been a PITA to get that money out of CB 16 years ago...

Anyway, after this success I made plans to invest all of this money back into Adwords and I also bought an ebook on how to make money with Adwords that had just been released few weeks earlier by 1 of the biggest SEO guys of that time (or at least that I know of, there might have been others that have been bigger than him), named Brad Callen, whose SEO tools and PLR products were absolutely top notch quality....

Anyway, I purchased that ebook (I think I've paid $97 for it) with money from my own pocket and went on to study it in detail, with the thought in the back of my mind that I would put this knowledge to good use when I got that $115 out of CB so I can deposit it back into Adwords.

But what would you know! Not even 1 month later after I have wasted my money on that $97 ebook Google have made DRASTIC changes to their Adwords system (I guess they didn't like it that too many people were making easy money with them?) some of which the biggest ones (back then) have been no more affiliate links allowed (this had devastated me back then, and I think it's the main reason for which I purchased my first domain name ever and looked for other ways to making money online), and I think there was also a $100 minimum deposit limit put on new Adwords accounts, of which - for some reason - mine was included into.

But anyway, that's when and how I've learned PPC. But if you manage to master Adwords (well, Google Ads as it's now called) I think you'll do fine in every other PPC network because the principles are absolutely the same across all networks. Just the type of scumbaggery and rip-off, and the terminology might differ, but the principles are the same, like I said: create ad, choose keywords, attach link, profit (if you know how to convert and close the sale)....

So there isn't much to learn in terms of actual knowledge. The real tricks are to keep optimizing the campaigns like a lunatic (or a robot, it's the same thing) by staying glued to your screen 24/7 to analyze every impression, every click, every mouse scroll, every step of the funnel, etc.... and to also weed out non-converting keywords that eat through your budget, those are actually one of the most important deciding factors for your good or bad ROI...

Anyway, PPC had become a rich man's game, so if you don't have at least $200-300 to waste upfront (in order to "warm up" the campaign supposedly, which is nothing more than the big corporations stealing this money from you, nothing else), I recommend you don't play this game as you will almost guaranteed turn a loss on your 1st campaign, no matter what you promote and how good your landing page is. Google will simply refuse to send you converting traffic, I think they reserve this traffic only for those with big budgets, which is probably why they've introduced the "campaign warn-up" excuse (to see who has lots of money to burn)
 
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I have learned this by burning clients' money and working on my own products. You learn in the process. Their money, your learning. You compensate for that by showing them results eventually.
 
Many learn Google Ads by experimenting with personal funds, analyzing metrics, or working in agencies. Mentorship, online forums, and case studies also accelerate understanding of driving results effectively.
 
I learned by running small experiments with my own money and constantly iterating based on results — best way to get hands-on learning.
 
Many learn Google Ads by experimenting with personal funds
yeah don't do this. unless you've won the lottery or were born a millionaire, the "lessons" learned here don't actually translate into "experience" anyone will take you on with unless you're implementing ppc advertising on one of your own sites in a way that'll potentially generate revenue
 
I started by testing with my own small budget. Lost a bit at first, but treated it as a learning cost. No agency internship, but I studied a lot of real campaigns, tweaked things, and learned from trial and error. Results came with time and consistency.
 
I got "lucky" and was put in charge of a terribly run barely-anything campaign for the company I worked for and got the opportunity to put my theoretical knowledge to the test. I think that's a workable angle. "Are you throwing money at paid ads and it's not paying off? I think I can help with that".

If you only have theoretical knowledge then you tie any compensation to results. I tried applying stuff and I failed? Don't pay me.
Seems like a decent way, and now that you point it out, I have seen a couple of people running businesses mindlessly throwing money into paid ads....


I used my own money.... it was 2008 or 2009 when I first delved into Adwords (my first ever PPC network) and back then it was such an easy way to make money. I remember that I've deposited $80 into my Adwords account, set up a campaign targeting 3-4 keywords with high search volume (but still pretty targeted), then added my affiliate link for a Clickbank product (and yes, at that time Google did allow affiliate links), then refreshed the campaign for a few (20-30??) minutes, noticed some clicks and impressions but no sales yet, then I went to sleep as this campaign had been set up around 2 AM.... And when I woke up (around 9 or 10 in the morning) and checked my CB account I noticed that I've made 3 sales totalling $115.... or $116 worth of commissions.... which, unfortunately, I was never able to withdraw until few months later due to some country and account freshness limitations, I don't remember the whole story but it's been a PITA to get that money out of CB 16 years ago...

Anyway, after this success I made plans to invest all of this money back into Adwords and I also bought an ebook on how to make money with Adwords that had just been released few weeks earlier by 1 of the biggest SEO guys of that time (or at least that I know of, there might have been others that have been bigger than him), named Brad Callen, whose SEO tools and PLR products were absolutely top notch quality....

Anyway, I purchased that ebook (I think I've paid $97 for it) with money from my own pocket and went on to study it in detail, with the thought in the back of my mind that I would put this knowledge to good use when I got that $115 out of CB so I can deposit it back into Adwords.

But what would you know! Not even 1 month later after I have wasted my money on that $97 ebook Google have made DRASTIC changes to their Adwords system (I guess they didn't like it that too many people were making easy money with them?) some of which the biggest ones (back then) have been no more affiliate links allowed (this had devastated me back then, and I think it's the main reason for which I purchased my first domain name ever and looked for other ways to making money online), and I think there was also a $100 minimum deposit limit put on new Adwords accounts, of which - for some reason - mine was included into.

But anyway, that's when and how I've learned PPC. But if you manage to master Adwords (well, Google Ads as it's now called) I think you'll do fine in every other PPC network because the principles are absolutely the same across all networks. Just the type of scumbaggery and rip-off, and the terminology might differ, but the principles are the same, like I said: create ad, choose keywords, attach link, profit (if you know how to convert and close the sale)....

So there isn't much to learn in terms of actual knowledge. The real tricks are to keep optimizing the campaigns like a lunatic (or a robot, it's the same thing) by staying glued to your screen 24/7 to analyze every impression, every click, every mouse scroll, every step of the funnel, etc.... and to also weed out non-converting keywords that eat through your budget, those are actually one of the most important deciding factors for your good or bad ROI...

Anyway, PPC had become a rich man's game, so if you don't have at least $200-300 to waste upfront (in order to "warm up" the campaign supposedly, which is nothing more than the big corporations stealing this money from you, nothing else), I recommend you don't play this game as you will almost guaranteed turn a loss on your 1st campaign, no matter what you promote and how good your landing page is. Google will simply refuse to send you converting traffic, I think they reserve this traffic only for those with big budgets, which is probably why they've introduced the "campaign warn-up" excuse (to see who has lots of money to burn)
Thanks for the detailed response, sounds like paid ads are not suitable for individuals....do you have experience with other ad networks? Does it seem to be the same across the board?
 
do you have experience with other ad networks?
I've used FB ads some 10 years ago, and Revcontent 5-6 years ago, both of them unsuccessful... Actually, with FB I managed to get leads (I was running a leads campaign back then) for cheap ($0.06 per lead) but after I have spent over $150 initially to "warm the campaign up"....

Revcontent had burned through all of my $120 initial funds, also because it was "warming the campaign up" so they couldn't have sent me converting traffic unless they stole my money first :)

Does it seem to be the same across the board?
the same how?? If you mean whether the principles are the same then yes, I said earlier that all PPC networks function in the same way (make ad, choose keywords, insert link, run campaign and profit).

But I am pretty sure that there are things that differ from one network to another, which is meant to create confusion because confused people are easier to fool (get ripped off)...

These being said, if you do have money to waste PPC networks (well, the legit ones that still care about their partners to some extent) are worth using as PPC is one of the fastest high converting sources of traffic you can have. So I'm not fully bashing PPC networks if that's what it sounds like :)

But you do need to be aware of the many tricks they have for finding (and keeping, of course) the money that you've not lost yet....
 
Most pros learn through a mix of **agency experience** (hands-on client budgets) + **personal testing** (own money on small campaigns). Start with free resources (Google Skillshop), then scale with controlled experiments. Data > theory!
 
Practice – test small budgets
Learn from experienced people or mentors
 
udemy courses , on hands testing , failing , learning with the process.
 
I used my own money.... it was 2008 or 2009 when I first delved into Adwords (my first ever PPC network) and back then it was such an easy way to make money. I remember that I've deposited $80 into my Adwords account, set up a campaign targeting 3-4 keywords with high search volume (but still pretty targeted), then added my affiliate link for a Clickbank product (and yes, at that time Google did allow affiliate links), then refreshed the campaign for a few (20-30??) minutes, noticed some clicks and impressions but no sales yet, then I went to sleep as this campaign had been set up around 2 AM.... And when I woke up (around 9 or 10 in the morning) and checked my CB account I noticed that I've made 3 sales totalling $115.... or $116 worth of commissions.... which, unfortunately, I was never able to withdraw until few months later due to some country and account freshness limitations, I don't remember the whole story but it's been a PITA to get that money out of CB 16 years ago...

Anyway, after this success I made plans to invest all of this money back into Adwords and I also bought an ebook on how to make money with Adwords that had just been released few weeks earlier by 1 of the biggest SEO guys of that time (or at least that I know of, there might have been others that have been bigger than him), named Brad Callen, whose SEO tools and PLR products were absolutely top notch quality....

Anyway, I purchased that ebook (I think I've paid $97 for it) with money from my own pocket and went on to study it in detail, with the thought in the back of my mind that I would put this knowledge to good use when I got that $115 out of CB so I can deposit it back into Adwords.

But what would you know! Not even 1 month later after I have wasted my money on that $97 ebook Google have made DRASTIC changes to their Adwords system (I guess they didn't like it that too many people were making easy money with them?) some of which the biggest ones (back then) have been no more affiliate links allowed (this had devastated me back then, and I think it's the main reason for which I purchased my first domain name ever and looked for other ways to making money online), and I think there was also a $100 minimum deposit limit put on new Adwords accounts, of which - for some reason - mine was included into.

But anyway, that's when and how I've learned PPC. But if you manage to master Adwords (well, Google Ads as it's now called) I think you'll do fine in every other PPC network because the principles are absolutely the same across all networks. Just the type of scumbaggery and rip-off, and the terminology might differ, but the principles are the same, like I said: create ad, choose keywords, attach link, profit (if you know how to convert and close the sale)....

So there isn't much to learn in terms of actual knowledge. The real tricks are to keep optimizing the campaigns like a lunatic (or a robot, it's the same thing) by staying glued to your screen 24/7 to analyze every impression, every click, every mouse scroll, every step of the funnel, etc.... and to also weed out non-converting keywords that eat through your budget, those are actually one of the most important deciding factors for your good or bad ROI...

Anyway, PPC had become a rich man's game, so if you don't have at least $200-300 to waste upfront (in order to "warm up" the campaign supposedly, which is nothing more than the big corporations stealing this money from you, nothing else), I recommend you don't play this game as you will almost guaranteed turn a loss on your 1st campaign, no matter what you promote and how good your landing page is. Google will simply refuse to send you converting traffic, I think they reserve this traffic only for those with big budgets, which is probably why they've introduced the "campaign warn-up" excuse (to see who has lots of money to burn)
I have never made any money online outside of youtube by simply doing content that due luck ranked and somehow made a living from that until the fuckers ruined the channel. I was looking to test promoting some products but everything seems like a scam to lose money. This paid campaign stuff looks like a casino were the house (Google) always wins, and a few lucky one may get some traffic. I think you'd rather be trying your luck making content and hoping the algorithm blesses you rather than spend money on ads. It's all a big gamble anyway.
 
I have never made any money online outside of youtube by simply doing content that due luck ranked and somehow made a living from that until the fuckers ruined the channel. I was looking to test promoting some products but everything seems like a scam to lose money. This paid campaign stuff looks like a casino were the house (Google) always wins, and a few lucky one may get some traffic. I think you'd rather be trying your luck making content and hoping the algorithm blesses you rather than spend money on ads. It's all a big gamble anyway.
It depends on niche/product/service. Some niches are so good that you'll get leads right away, cheaply, even if you have half-ass ad. Some things are so unsellable that nothing that you'll do will ever bring any results.

Mostly playing with clients budgets, but I did campaigns to my own projects too.

Yeah, youtube is good, a lot of people make a living there.
 
It depends on niche/product/service. Some niches are so good that you'll get leads right away, cheaply, even if you have half-ass ad. Some things are so unsellable that nothing that you'll do will ever bring any results.

Mostly playing with clients budgets, but I did campaigns to my own projects too.

Yeah, youtube is good, a lot of people make a living there.
But how do you find what niches are good? I can only find of commonly searched stuff, but it's all probably so saturated by now. People just go to amazon directly and buy things, I don't get how you are supposed to make money from having your own website with affiliate links on them, let alone selling your own products. Amazon is now the world's supermarket and Youtube is just what people use to search for stuff.
 
Youtube has great videos for beginners, but about testing exactly what criteria will work for you, I guess it has no courses or videos, it's just by testing
 
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