How did this guy do this?

JimHalpert

JimHalpert

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Hey experts, need your collective wisdom once again.

What's going on here (red arrow): https://i.imgur.com/ofwvUT0.png

Note how "Travel Tips" does not come across as your normal URL? It does not end with xxx.html and has no dashes in-between.

1) How does he do it?

2) Is there SEO value in doing this?

Thanks as always!
 
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This type of shenanigans is always positive for SEO purposes because they increase the CTR a good % compared to classic snippets. And a good CTR is always a reason for ranking higher.

But they don't provide any self-value like other techniques (like content or backlinks). Or at least it's not well known like most of the things around SEO world.
 
SirLouen said:
This type of shenanigans is always positive for SEO purposes because they increase the CTR a good % compared to classic snippets. And a good CTR is always a reason for ranking higher.

But they don't provide any self-value like other techniques (like content or backlinks). Or at least it's not well known like most of the things around SEO world.
Click to expand...

Thanks @SirLouen is there a plugin that allows me to do this easily on Wordpress? Thanks!

I have even seen cases where my competitors do this -> Indicate stars on their google search results as if their page is a review page when it actually isn't. Eg. Why drinking water is important. And then it has 5 stars next to it. wtf...

Guess I should do it then.
 
affbull said:
Thanks @SirLouen is there a plugin that allows me to do this easily on Wordpress? Thanks!

I have even seen cases where my competitors do this -> Indicate stars on their google search results as if their page is a review page when it actually isn't. Eg. Why drinking water is important. And then it has 5 stars next to it. wtf...

Guess I should do it then.
Click to expand...

The classic SEO by Yoast or Rankmath provides this functionality.

But I prefer WP Schema PRO that is more broad in terms of schema, but is paid. It provides more functionality apart from this (for example the rich snippets for recipes, that are essential)
In some niches without the right schemas you are completely out of the top 5.
upload_2019-6-28_19-13-35.png
 
SirLouen said:
The classic SEO by Yoast or Rankmath provides this functionality.

But I prefer WP Schema PRO that is more broad in terms of schema, but is paid. It provides more functionality apart from this (for example the rich snippets for recipes, that are essential)
In some niches without the right schemas you are completely out of the top 5.
View attachment 117694
Click to expand...

Many thanks for your recommendations! will look into it.
 
SirLouen said:
The classic SEO by Yoast or Rankmath provides this functionality.

But I prefer WP Schema PRO that is more broad in terms of schema, but is paid. It provides more functionality apart from this (for example the rich snippets for recipes, that are essential)
In some niches without the right schemas you are completely out of the top 5.
View attachment 117694
Click to expand...

How easy is the pro version to setup ?
 
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