How did they rank this?

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Mar 23, 2012
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Hi,

considering that I have been reading a lot lately on on-page SEO factors, am curious to know how did these guys manage to rank the site for a tough keyword like "social media strategy"?

howtheF.PNG

This would be good learning for me...
 
the 3rd site having too many contents it self. Click on the headline, it will change the "STRATEGIES". Maybe Google Ranked it for that.

No Body can exactly explain why/how...
 
Bearing in mind that his entire site is about social media strategy, where other sites might only talk about it on one page, there is a lot to crawl.

Other than that I don't have time to dig into the weeds just now.
 
i dont know if it is related, but i see that he got js that replace the main text on every visit

PHP:
r_text[ 0] = "Facilitate audience conversations and drive engagement with social currency";r_text[ 1] = "Maximise breakthrough by leveraging influencers";r_text[ 2] = "Amplify word of mouth by motivating influencers";r_text[ 3] = "Humanise the brand by driving the audience conversations";r_text[ 4] = "Harness social currency to drive buzz";r_text[ 5] = "Drive break through conversations with an engaging viral";r_text[ 6] = "Utilise social currency to amplify experiences and drive conversations";r_text[ 7] = "Maximise buzz by driving word of mouth from relevant influencers";r_text[ 8] = "Increase organic growth by exposing audiences to the brand through breakthrough viral communications";r_text[ 9] = "Encourage positive conversations to drive advocacy";r_text[10] = "Target influencers with engaging assets to act as platforms for conversation";r_text[11] = "Provide brand ambassadors with compelling conversation hooks to enter into communities and fuel advocacy";r_text[12] = "Expose new and relevant communities to the brand by providing assets to encourage brand evangelism";r_text[13] = "Enhance the customer experience by facilitating authentic conversations";r_text[14] = "Expose new users to the brand through organic conversations";r_text[15] = "Build loyalty & increased engagement through ongoing conversation and brand experience";r_text[16] = "Strengthen the emotional connection with the brand by building relationship";r_text[17] = "Maximise the customer experience, driving engagement and bringing the brand alive";r_text[18] = "Ignite the existing community and attract new members by amplifying the experience with relevant and engaging content";r_text[19] = "Identify relevant and compelling hooks for the audience, create content around the hooks and integrate it into their social repertoires";r_text[20] = "Activate audience by giving them compelling social experiences, encouraging advocacy";

maybe google see its as website that updated frequently???
 
there are more pages in this site...
take a look:
http://whatthefuckismysocialmediastrategy.com/about.html


and this scripts:
https://charlieharvey.org.uk/src/bullshitr.pl.txt
 
^^ exactly, it's always going to centre around the backlinks pointing to the site.
 
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