r_text[ 0] = "Facilitate audience conversations and drive engagement with social currency";r_text[ 1] = "Maximise breakthrough by leveraging influencers";r_text[ 2] = "Amplify word of mouth by motivating influencers";r_text[ 3] = "Humanise the brand by driving the audience conversations";r_text[ 4] = "Harness social currency to drive buzz";r_text[ 5] = "Drive break through conversations with an engaging viral";r_text[ 6] = "Utilise social currency to amplify experiences and drive conversations";r_text[ 7] = "Maximise buzz by driving word of mouth from relevant influencers";r_text[ 8] = "Increase organic growth by exposing audiences to the brand through breakthrough viral communications";r_text[ 9] = "Encourage positive conversations to drive advocacy";r_text[10] = "Target influencers with engaging assets to act as platforms for conversation";r_text[11] = "Provide brand ambassadors with compelling conversation hooks to enter into communities and fuel advocacy";r_text[12] = "Expose new and relevant communities to the brand by providing assets to encourage brand evangelism";r_text[13] = "Enhance the customer experience by facilitating authentic conversations";r_text[14] = "Expose new users to the brand through organic conversations";r_text[15] = "Build loyalty & increased engagement through ongoing conversation and brand experience";r_text[16] = "Strengthen the emotional connection with the brand by building relationship";r_text[17] = "Maximise the customer experience, driving engagement and bringing the brand alive";r_text[18] = "Ignite the existing community and attract new members by amplifying the experience with relevant and engaging content";r_text[19] = "Identify relevant and compelling hooks for the audience, create content around the hooks and integrate it into their social repertoires";r_text[20] = "Activate audience by giving them compelling social experiences, encouraging advocacy";