We all know the importance of content in the world of web marketing and optimization. Let us now learn about how content can leverage and build a brand name for you. Read on...!! A statement which is true and sometimes overused by web experts is ? ?Content is King.? There is nothing more true than this phrase as it emphasizes on the fact that good content can boost online visibility and get you better web rankings in a short span of time. The importance and the truth behind the statement have made companies rethink their content strategies. It is a known fact that a unique and a flawless content can engage customers and help them associate quality with the brand which will eventually bring back customers to your website. Of course good content needs to be pushed through social channels to reach their target audience. So, the questions arises as to how should one create such unique content and what modes should he adopt to reach out to the clientele? The question is very specific and so are the answers. There are a few important factors which need to be answered by the website ? Firstly, try and understand why you are producing the website content and why are you targeting the specific community? Next is how to create unique content: This is where video content comes in handy. It is becoming very popular as it allows the companies to break the monotony of the text. Mostly, video contents used by companies? range from basic Q&A video or testimonials or communities. Apart from videos, infographics are also used by many websites. Such data visualization techniques can be either static or animated; either way it is a great way of putting loads of information in an image without overloading the audience with massive content. Use of high-resolution images is another mode of making the content interesting. Though this is one the most popular tools, images can be used in blogs or features or any kind of article. Another great way of breaking the text is by inserting a form to gather data of the visitors. All these tools combine to make content more reader friendly. Key Takeaways 1. Find a specific audience, which will give your brand the right exposure. The audience members should be outside your site so that you can reach different markets. 2. Create content that is valuable for the community, which will help in link building. The more it appeals to the community, the more chances of it being remembered. 3. Always remember to have while creating the content but also remember to give it a sales pitch. 4. Be confident about your work before publishing it. Instance when you are not confident then it is better to go back and work on it again. 5. Publish your content outside of your company?s social networking sites. To grow the audience, you need to reach out people outside your comfort zone. Please do add your thoughts to this thread. Much appreciated...!