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How can you increase reach on LinkedIn?

Discussion in 'Linkedin' started by Heisenberg's Hat, Jul 12, 2019.

  1. Heisenberg's Hat

    Heisenberg's Hat Junior Member

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    I'd like to see more views on posts in the stream, more followers for my LinkedIn page, and being more often part of the search results.

    LinkedIn has made changes to its algorithm, a winner-takes-all algorithm were so-called INfluencers get many views, the rest none.

    How can you get into the INfluencer realm?
     
  2. ddlmanager

    ddlmanager Regular Member

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    To be honest Linkedin just updated the algo by reducing this influencer effect; they are leaving more exposure to smaller profiles aswell.

    Back to your question, to increase your reach you should obviously post quality content and have a lot of people of your following interacting with it when posted. This is also why it's important to have a targeted following on Linkedin
     
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  3. Heisenberg's Hat

    Heisenberg's Hat Junior Member

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    That's good news about the algorithm change. It just opened LinkedIn up to spammers.

    I have read about people running hundreds of LinkedIn accounts. But it looks like it is much harder to do, and if someone finds out you are dead. Just saw a thread by someone who identified one of those fake profiles.
     
  4. ddlmanager

    ddlmanager Regular Member

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    Yeah, having a lot of accounts works well, but to be honest it's a hassle to manage all those accounts.
    I'd rather partecipate in some sort of engagement group to boost my posts
     
  5. sowmyasri

    sowmyasri Newbie

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    To increase reach on Linkedin, post genuine and useful content regularly, follow professional profiles, give an immediate response to comments on your posts...
     
  6. digimarket

    digimarket Regular Member

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    Host giveaways.
     
  7. Heisenberg's Hat

    Heisenberg's Hat Junior Member

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    There seems to be something new coming up with LinkedIn Pages. I post daily on my page, and today I received a note I could comment on someone else's post, and I did.

    It was my page posting a comment on someone else's post. I checked it out, but that feature is not official yet. I was likely a test balloon.
     
  8. Heisenberg's Hat

    Heisenberg's Hat Junior Member

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    Yes, I am very active on LinkedIn, and post with informative and/or amusing captions.

    95% of my social media activity is on LinkedIn. I basically put Instagram on a backburner as this kingdom of fake makes me sick.

    Clients via LinkedIn are good clients, clients via Instagram usually not.
     
  9. rayblack

    rayblack Regular Member

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    Your followers and connections have problems, and you can help solve them.

    Share your expertise by writing tutorials, roundups, and quick tips and tricks posts that provide value and answer your audience's burning questions. If it's in the form of a blog post, make sure to write a catchy headline that accurately portrays what you're writing about too.
     
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  10. ziloud

    ziloud Newbie

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    Hello

    The best way is to use PODs with the exchange of like or comment. MP for more information
     
  11. Coretek

    Coretek Newbie

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    I figured that posting long original content without links generated much higher exposition and impression. As soon as I added a link the reach was strongly limited.

    Didn't test it in all aspects but with a network of ~3500 I get 800-1000 Impressions on long, original posts that I write, whereas post where I share a link even though I add content get nothing more than 150-300 Impressions max.

    I do not participate in any POD though.