How can they do this?

monica is hot

I think it's quite clever - and obviously works. Shame that some of the pages on the 'Monica' site are headed 'Jenny' though.

As they aren't blogs I presume that whoever runs them is having to pay for adwords or similar. The ads on wwwdotbrinkeddotcom seem to have vanished.

There are loads more here: http://wafflesatnoon.com/2009/01/10/scam-alert-website-list/