How can i get insurance client more leads?
- Thread starter ramenman
- Start date
LordCameltoe
Power Member
- Mar 2, 2011
- 698
- 466
He's gonna have to spend a lot of money if he wants leads. He's in one of the top 3 toughest and most expensive markets online.
Is he local? regional? national?
Is he local? regional? national?
he is local. Only wants customers 25 miles away from his home city or at his home city
- May 15, 2009
- 505
- 1,970
I have a program specific for the insurance industry, but won't be ready for about 45 days. Keep in touch if you still need it then, please let me know, it will blow away anything out there for local insurance leads.
Sorry I can't help in short order.
Sorry I can't help in short order.
Duffers5000
Elite Member
- Apr 1, 2012
- 2,478
- 7,771
What's he got against a bit of seo ?. If it's local business then set up a Facebook page and promote a % discount in local reads for customers who register via Facebook or a voucher for quotes
makeitWORK!
Registered Member
- Jun 6, 2012
- 50
- 5
Maybe you need to work on your sales approach. In order to get more local business, he definitely needs to beef up his website, one website to mitigate confusion. When one company has too much information in different places on the web, it becomes too convoluted for the customer.
You need to tell him to 301 his two other sites to his favorite website, create social media accounts, create new content to promote online, promote that content, stay up-to date with current news and let people know about it, stay in touch with your potential customers, promote discounts, have secondary outlets point back to his website with an opt-in, then email blast everyone with newsletters for the long run. I would work on continually building this list and it becomes a numbers game at that point. Everything else will depend on the internal factors of his operation, customer service, over the phone follow-up, quality of product/service, etc.
You need to tell him to 301 his two other sites to his favorite website, create social media accounts, create new content to promote online, promote that content, stay up-to date with current news and let people know about it, stay in touch with your potential customers, promote discounts, have secondary outlets point back to his website with an opt-in, then email blast everyone with newsletters for the long run. I would work on continually building this list and it becomes a numbers game at that point. Everything else will depend on the internal factors of his operation, customer service, over the phone follow-up, quality of product/service, etc.
makeitWORK!
Registered Member
- Jun 6, 2012
- 50
- 5
Just to qualify though, he will need SEO to make it work as it ties into any promotional cycles you'll run for the company. You just need to work on your sales pitch 
.
.rugbyjack2005
Power Member
- Oct 2, 2011
- 539
- 50
What does your program do?
oxonbeef
BANNED
- Jan 4, 2009
- 2,220
- 7,920
Stage a car crash and post a press release about how his insurance company saved the day.
You can't SEO a local business someone searches for insurance and you get the big guns.
You need to appeal to the local community, facebook would be a good place if you have a good local
base to start from.
You can't SEO a local business someone searches for insurance and you get the big guns.
You need to appeal to the local community, facebook would be a good place if you have a good local
base to start from.
- Jun 10, 2010
- 2,083
- 1,504
petkov.gosho
Registered Member
- Dec 11, 2011
- 53
- 5
Get social - facebook, twitter, G+. Make a group or page and add only local user
LordCameltoe
Power Member
- Mar 2, 2011
- 698
- 466
Get offline. It'll be your best bet.
For online, hit up the major ad networks and bid only on local terms.
For online, hit up the major ad networks and bid only on local terms.
- May 15, 2009
- 505
- 1,970
Will have to tell you more after the NDA period is lifted after beta testing is complete. It's a software system though, that's about as much as I can go into at the moment.
Endire
Elite Member
- Mar 27, 2012
- 1,756
- 1,075
I have had some pretty solid success in doing local mortgage leads, which i think is equally as competitive.
Doing PPC for keywords that are long tail, small volumes did great, but even more important, you need to make sure his sales funnel / lead capture system is really well done. Making sure the landing pages act like a squeeze page (focusing the prospect)... In focusing, if he can give away information, MLS listing, etc, that will help greatly.
Lead capturing is big business and you definitely need to do it right and you need to make sure he is bought into the ideas as it sounds like he is suspicious of online stuff.
Doing PPC for keywords that are long tail, small volumes did great, but even more important, you need to make sure his sales funnel / lead capture system is really well done. Making sure the landing pages act like a squeeze page (focusing the prospect)... In focusing, if he can give away information, MLS listing, etc, that will help greatly.
Lead capturing is big business and you definitely need to do it right and you need to make sure he is bought into the ideas as it sounds like he is suspicious of online stuff.
knockoutlocal
Junior Member
- Jun 5, 2012
- 170
- 71
Have you tried linked in?
Accelerator
Registered Member
- Apr 4, 2011
- 63
- 12
Facebook ads + PPC are probably the best ways. Since your client wants people within 25 miles of him.
HatIsBlacked
Regular Member
- Dec 30, 2010
- 227
- 57
twitter, fb, adwords, yelp, yellowpages.com
cyberjunkie
Power Member
- Oct 9, 2010
- 516
- 1,106
FB+CL image ad. YT,people search locally on YT video search.