1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How can i get insurance client more leads?

Discussion in 'Black Hat SEO' started by ramenman, Jun 8, 2012.

  1. ramenman

    ramenman Power Member

    Joined:
    Jan 2, 2012
    Messages:
    633
    Likes Received:
    112
    i have a insurance client and he does not want to do SEO ( he gets mad when i mention it ). He has 3 websites, little messy to be honest.

    I told him facebook would be a good place to start.

    what you guys think?
     
  2. englandrm

    englandrm Senior Member

    Joined:
    Nov 11, 2010
    Messages:
    942
    Likes Received:
    431
    Location:
    Canada
    SEO and PPC are going to be tough markets to enter and succeed in. Social Media is probably going to be your best bet.
     
  3. Dally

    Dally Junior Member

    Joined:
    Dec 9, 2010
    Messages:
    151
    Likes Received:
    64
    Location:
    UK
    Tell him to try and go onto Insurance price comparison websites. Other than that, sign up to some CPA networks as a publisher and try to get leads through that
     
  4. LordCameltoe

    LordCameltoe Jr. VIP Jr. VIP Premium Member

    Joined:
    Mar 2, 2011
    Messages:
    375
    Likes Received:
    176
    Occupation:
    VP Marketing at CrakRevenue.com
    Home Page:
    He's gonna have to spend a lot of money if he wants leads. He's in one of the top 3 toughest and most expensive markets online.

    Is he local? regional? national?
     
  5. ramenman

    ramenman Power Member

    Joined:
    Jan 2, 2012
    Messages:
    633
    Likes Received:
    112
    he is local. Only wants customers 25 miles away from his home city or at his home city
     
  6. CEPI

    CEPI Power Member

    Joined:
    May 15, 2009
    Messages:
    502
    Likes Received:
    1,922
    Occupation:
    Business Turn Around & Management Consultant
    Location:
    Cosmos
    I have a program specific for the insurance industry, but won't be ready for about 45 days. Keep in touch if you still need it then, please let me know, it will blow away anything out there for local insurance leads.

    Sorry I can't help in short order.
     
  7. Duffers5000

    Duffers5000 Elite Member

    Joined:
    Apr 1, 2012
    Messages:
    2,467
    Likes Received:
    7,615
    What's he got against a bit of seo ?. If it's local business then set up a Facebook page and promote a % discount in local reads for customers who register via Facebook or a voucher for quotes
     
  8. makeitWORK!

    makeitWORK! Registered Member

    Joined:
    Jun 6, 2012
    Messages:
    50
    Likes Received:
    5
    Location:
    Inland Empire, CA
    Maybe you need to work on your sales approach. In order to get more local business, he definitely needs to beef up his website, one website to mitigate confusion. When one company has too much information in different places on the web, it becomes too convoluted for the customer.

    You need to tell him to 301 his two other sites to his favorite website, create social media accounts, create new content to promote online, promote that content, stay up-to date with current news and let people know about it, stay in touch with your potential customers, promote discounts, have secondary outlets point back to his website with an opt-in, then email blast everyone with newsletters for the long run. I would work on continually building this list and it becomes a numbers game at that point. Everything else will depend on the internal factors of his operation, customer service, over the phone follow-up, quality of product/service, etc.
     
  9. makeitWORK!

    makeitWORK! Registered Member

    Joined:
    Jun 6, 2012
    Messages:
    50
    Likes Received:
    5
    Location:
    Inland Empire, CA
    Just to qualify though, he will need SEO to make it work as it ties into any promotional cycles you'll run for the company. You just need to work on your sales pitch :p.
     
  10. rugbyjack2005

    rugbyjack2005 Power Member

    Joined:
    Oct 2, 2011
    Messages:
    539
    Likes Received:
    50
    Location:
    United Kingdom
    What does your program do?
     
  11. oxonbeef

    oxonbeef BANNED BANNED

    Joined:
    Jan 4, 2009
    Messages:
    2,242
    Likes Received:
    7,872
    Stage a car crash and post a press release about how his insurance company saved the day.
    You can't SEO a local business someone searches for insurance and you get the big guns.
    You need to appeal to the local community, facebook would be a good place if you have a good local
    base to start from.
     
    • Thanks Thanks x 1
  12. cnick79

    cnick79 Jr. VIP Jr. VIP

    Joined:
    Jun 10, 2010
    Messages:
    653
    Likes Received:
    341
    Location:
    Google's SandBox
    I just read this in a DMA Newsletter. It should be a little useful.
     
  13. petkov.gosho

    petkov.gosho Registered Member

    Joined:
    Dec 11, 2011
    Messages:
    52
    Likes Received:
    5
    Get social - facebook, twitter, G+. Make a group or page and add only local user
     
  14. LordCameltoe

    LordCameltoe Jr. VIP Jr. VIP Premium Member

    Joined:
    Mar 2, 2011
    Messages:
    375
    Likes Received:
    176
    Occupation:
    VP Marketing at CrakRevenue.com
    Home Page:
    Get offline. It'll be your best bet.

    For online, hit up the major ad networks and bid only on local terms.
     
  15. CEPI

    CEPI Power Member

    Joined:
    May 15, 2009
    Messages:
    502
    Likes Received:
    1,922
    Occupation:
    Business Turn Around & Management Consultant
    Location:
    Cosmos
    Will have to tell you more after the NDA period is lifted after beta testing is complete. It's a software system though, that's about as much as I can go into at the moment.
     
  16. Endire

    Endire Elite Member Premium Member

    Joined:
    Mar 27, 2012
    Messages:
    1,756
    Likes Received:
    1,061
    Gender:
    Male
    I have had some pretty solid success in doing local mortgage leads, which i think is equally as competitive.

    Doing PPC for keywords that are long tail, small volumes did great, but even more important, you need to make sure his sales funnel / lead capture system is really well done. Making sure the landing pages act like a squeeze page (focusing the prospect)... In focusing, if he can give away information, MLS listing, etc, that will help greatly.

    Lead capturing is big business and you definitely need to do it right and you need to make sure he is bought into the ideas as it sounds like he is suspicious of online stuff.
     
  17. knockoutlocal

    knockoutlocal Junior Member

    Joined:
    Jun 5, 2012
    Messages:
    160
    Likes Received:
    67
    Have you tried linked in?
     
  18. Accelerator

    Accelerator Registered Member

    Joined:
    Apr 4, 2011
    Messages:
    52
    Likes Received:
    6
    Occupation:
    Unemployed Bum!
    Location:
    Japan
    Facebook ads + PPC are probably the best ways. Since your client wants people within 25 miles of him.
     
  19. HatIsBlacked

    HatIsBlacked Regular Member

    Joined:
    Dec 30, 2010
    Messages:
    224
    Likes Received:
    57
    twitter, fb, adwords, yelp, yellowpages.com
     
  20. cyberjunkie

    cyberjunkie Junior Member

    Joined:
    Oct 9, 2010
    Messages:
    170
    Likes Received:
    34
    Occupation:
    Racking up the Good Karma points
    Location:
    ✈Ocean Drive
    FB+CL image ad. YT,people search locally on YT video search.