How big companies organize their PPC campaign?

A

AdsInternetMarketing

Regular Member

Jun 18, 2011

211

27

• Mar 9, 2014

• #1

I am looking for some ideas on how a company organize their PPC campaign to generate more traffic. If you can explain me few things like, how to select keywords, how to decide budget etc then I will be thankful to you.

 

SeanAustin

Power Member

Mar 4, 2013

781

736

• Mar 9, 2014

• #2

Go to youtube and google baghul adwords tutorial. This should lead you to baghul's tutorial series on adwords which is what gave me a good amount of insight once upon a time.

 

charmtolucky

Regular Member

Jul 29, 2012

332

127

• Mar 11, 2014

• #3

AdsInternetMarketing said:

I am looking for some ideas on how a company organize their PPC campaign to generate more traffic. If you can explain me few things like, how to select keywords, how to decide budget etc then I will be thankful to you.

Click to expand...

Generally, big giants hire someone in-house expert to manage their campaigns or hire an individual or an agency to work on a contract basis. So, basically you should have asked that how an individual or an agency manage the accounts for big companies.

 

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gurukid

Newbie

Jan 9, 2013

12

0

• Mar 18, 2014

• #4

What exactly are you trying to accomplish, knowing that would be helpful. I own and operate quite a few ecommerce sites, we've already spent over a million on adwords in the last few years. I've learned a whole lot of useful tips and tricks from my management company, but I also learned that you ultimate goal will determine how you organize your PPC campaign.

 

spaceman4445

Regular Member

Dec 10, 2008

285

16

• Mar 26, 2014

• #5

Also yo can check out redflymarketing tutorial on youtube they also have a great series in order to jumpstart with adwords.

 

Wilson Grant Fisk

Elite Member

Nov 10, 2012

15,677

46,845

• Mar 28, 2014

• #6

ronmartin05 said:

Using the (TM) or (R) on branded kws has provided a boost in CTR for many of our ads in a recent test. Really, any special characters, aside from the overused "!" have helped differentiate our ads from the competition and given us an immediate boost. Our style is quite aggressive, and there are a few more suggestions I can make on your campaign. Below is my contact info. Email me (or give me a quick call)! Thanks and good luck! 256-398-3835

Click to expand...

Reported. Self promotion like that just looks like spam.

 

J

joseph22

Newbie

Jan 20, 2014

18

0

• Apr 2, 2014

• #7

Add me on skype bro;

You can ask me anything. I will share my knowledge with you for sure.

Skype : Blackhatsupplier

 

I

Iconoclast

Senior Member

Sep 12, 2011

858

181

• Apr 21, 2014

• #8

they outsource it to agencies etc. While some agencies get it crowdsourced.

Regards

 

A

albimorkal

Elite Member

Jr. VIP

Mar 7, 2013

1,951

106

• May 4, 2014

• #9

Umm op, there are a lot of good resources (in general) for everything adwords. Check out finchsells for example. I'm sure you will find something on this?

 

E

EbayQueen

Newbie

May 12, 2014

13

2

• May 12, 2014

• #10

I've done a course on PPC. Its all about relevancy. Your ad copy and landing page should be highly relevant to the keyword. Tightly group the keywords together based on relevancy. Also, ensure you set up goal codes so you can track your click through and conversions. Hope this helps.

 

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Ganbat75

Newbie

May 17, 2014

14

1

• May 17, 2014

• #11

I've done a course on PPC. Its all about relevancy. Your ad copy and landing page should be highly relevant to the keyword. Tightly group the keywords together based on relevancy. Also, ensure you set up goal codes so you can track your click through and conversions.

 

G

Ganbat75

Newbie

May 17, 2014

14

1

• May 17, 2014

• #12

Hope this helps.