How beneficial will this 301 be? Need help can't find solid advice in search

Discussion in 'Black Hat SEO' started by thesadshow, May 24, 2013.

  1. thesadshow

    thesadshow Registered Member

    Apr 19, 2013
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    I have a high PR site that, to make a long story short, I am not that interested in building on. How beneficial will it be if I do a 301 from the high PR site to a brand new one of the same niche?

    Some people are saying 301 will pass along the PR and most of the benefits to the new site, and others are saying that it's not that effective anymore cause people have been abusing it too much etc etc.

    Kind of a big decision for me that's kind of out of my league and I'd appreciate some advice.
  2. the_demon

    the_demon Jr. Executive VIP

    Nov 23, 2008
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    Search Engine Marketing
    The Internet
    What percentage of PageRank is lost through a 301 redirect? [Google Webmaster Tools Video]

    Short Answers:

    1. Yes, it's beneficial if domain A has a historical backlink portfolio that has anchors related to the content of domain B.

    1a. If the domain has a record of being dropped after relevant links were built to it, Google basically resets the "link meter" so any links discovered prior to the drop date are unlikely to count for anything.

    1b. If the domain has dropped you may or may not see a benefit in 301ing it to domain B. I've seen rather mixed results with this. It is generally believed that less or no drops are better. Now, if it has been dropped it will probably not hurt you to 310 it, but don't expect it to help you much if at all either.

    2. Yes, too many 301's are bad. I would say 1-3 are safe, 4-6 moderately safe, 7-10 probably pushing it.

    2a. The above statement does not include URL shorteners like and TINY-URL (remove dash) HOWEVER keep in mind that if the majority of your links are coming via 301 domains or 301 shortened links it will raise flags.

    3. In my experience I estimated approx. 90% of PR is passed so long as the domain hasn't dropped and points to a site with them same theme as it's backlinks prior to the redirection.

    4. Reasonable justification:
    a. You notify Google of a domain change via web master tools
    b. Site overall themes match up
    c. Both sites are consistantly linked to over time prior to the 301ing of domain A
    d. There should not be an immediate drop off of links on Domain A, slowly transition away from it and focus on domain B... OR try to keep a reasonable balance between the two.
    e. The domains are similar in nature, such as a small type, similar keywords, etc.

    5. I have noticed a some what diminishing effect in 310 domains (I am still assessing this factor), so while I believe it is still a valuable technique to use, I advise to not over abuse it as mentioned in #2 and #2a.
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    Last edited: May 24, 2013