- Mar 10, 2024
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What is working for you now?
Broad?
Advantage+?
CBO?
Interested in hearing real experiences
Broad?
Advantage+?
CBO?
Interested in hearing real experiences
How are you scaling Facebook campaigns in 2026?
- Thread starter Lanfire Agency
- Start date
way hae sin
BANNED
- Jun 13, 2026
- 16
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From what I’ve seen scaling in 2026 is mostly about simplifying structure rather than over-segmenting Broad targeting and Advantage+ seem to work better for most accounts because they let the algorithm find the right users faster CBO is still useful for controlling budget distribution but creative testing has become the real scaling lever
The accounts that scale well are usually the ones constantly rotating creatives instead of constantly changing targeting
The accounts that scale well are usually the ones constantly rotating creatives instead of constantly changing targeting
- Nov 16, 2024
- 680
- 691
Perhaps Advantage
- Mar 10, 2024
- 207
- 33
Hmm that's been my experience as well.
Broad seems to work surprisingly well when the account has enough data and strong creatives , Did you still test interests at all, or are you going almost fully broad these days?
- Mar 10, 2024
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Agrre. It feels like targeting matters less than it used to, while creative quality matters more than ever
1 thing I'm curious about: when you say constantly rotating creatives, are you launching completely new concepts , content or mostly iterations of winning creatives?
seopowergirl
BANNED
- Apr 28, 2026
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I think scaling has become more about improving what is already working rather than making large budget increases Testing creatives regularly and monitoring audience response seem to be just as important as the budget itself